Hannah Smith's Posts

Microsoft Office 365 Ruined my Marriage

Back in April this little gem popped up in my Twitter feed:

Expecting it to have originated from those fine purveyors of satire, the Onion, I giggled to myself and was about to move on, when I noticed the chatter online: apparently this had been created by Microsoft to promote Office 365.

What on earth were Microsoft shooting for here? Thanks to Office 365, I’m a worse parent AND I’m less happy and fulfilled! Yay!

Gob-smacked, I couldn’t help but dig a little. Surely this was a hoax – did Microsoft really make this? Dear reader, it appears they did:

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Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

We created this, which received over 105k Facebook likes:

But a few years before that, we created this, which got just 31 Facebook likes:

The biggest lesson? Coming up with a good idea is paramount.

But what do we mean by a good idea? In truth, an idea can only be deemed ‘good’ or otherwise after the fact. A good idea is something that appears to have worked.

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What is Content Strategy?

Explaining what content strategy is, is something of a thorny problem. 

Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below:

Planning for the creation, delivery, and governance of useful, usable content ~  Kristina Halvorson, Brain Traffic

Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience ~ Margot Bloomstein, Appropriate Inc

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4 Types of Content Every Site Needs

Content is a nebulous topic, it’s hazy, vague, ill-defined.

Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’

I’m a firm believer that content should be goal-driven. By this, I mean that what you create should be driven by what you want to achieve.

What do folks ultimately want to achieve?

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The Year in Search - A Round Up of 2013

As 2013 draws to a close come with me, dear reader, as we review this year in search.

We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. 

January : Facebook rolls out Graph Search for more ‘relevant’ results

Continuing on its mission to make the world more open and connected Facebook launched graph search - new way to ‘navigate your connections and make them more useful’. It sounded innocuous enough, but then Tom Scott highlighted some of the potential privacy issues and encouraged us to check and update our privacy settings in order to avoid showing up for searches like ‘single women who live nearby & are interested in men & like getting drunk’: 

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