Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.
We created this, which received over 105k Facebook likes:
But a few years before that, we created this, which got just 31 Facebook likes:
The biggest lesson? Coming up with a good idea is paramount.
But what do we mean by a good idea? In truth, an idea can only be deemed ‘good’ or otherwise after the fact. A good idea is something that appears to have worked.