Video content should be part of your content strategy if it isn’t already as people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the SERP. I wanted to share some tips from my experience. If you have other tips, drop a line in the comments and share!
Don’t Host Your Videos on YouTube
Ok, that’s not always true. YouTube is a good source of getting views for your videos as it is the second largest search engine, but it isn’t always the best place to host your videos. If the keywords you are targeting cause video results to turn up in the search results, then you should not host the video on YouTube, rather, host it on your own site.
An additional consideration is that YouTube views rarely turn into website traffic. If your main goal is to drive more traffic to your website, you should host the video on your own site.