I’m not a huge fan of most WordPress category pages. They tend to be duplicate content or thin/template content. On top of that, a lot of people use them really badly (such as bloggers who make up new categories every time they write a post). The result of this is typically a lot of really thin pages on your site. If it gets too out of hand, you can end up playing with this guy:
Typically, my suggestion is to noindex these pages so you don’t have low quality pages creating problems for you.
This can be a wasted opportunity though. Category pages could be great landing pages if:
- You use consistent categorization for your posts
- You add unique content to your pages
- Don’t display snippets from posts
- Make it easier for users to find posts