Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and processes to get you started.
In this post I am going to share some current featured snippets stats and trends, and go through my own method on how to win them. I’ll cover the different tools I found useful, how I determine what queries to prioritise, and how I decide what changes to make to the content.
If you didn’t already know, featured snippets are a summary of an answer to a search query that Google scrapes from a web page, typically one that organically ranks on the first page.