Emily Potter's Posts



Featured Snippets: Tips and tricks on reaching the top

Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and processes to get you started.

In this post I am going to share some current featured snippets stats and trends, and go through my own method on how to win them. I’ll cover the different tools I found useful, how I determine what queries to prioritise, and how I decide what changes to make to the content.

If you didn’t already know, featured snippets are a summary of an answer to a search query that Google scrapes from a web page, typically one that organically ranks on the first page.

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Building visual reporting in Google Sheets

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set up a custom report configuration. As an overview, this add-on allows you to:

  • Quickly pull any data from Google Analytics (GA) accounts you have access to directly into a spreadsheet
  • Easily compare historical data across custom time periods
  • Filter and segment your data directly within Google Sheets

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