The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve written.
Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised people will only read it if you write a good 50-60 characters. Or maybe it’s just that your boss told you that he needs quick wins for your product pages and so you’re turning in desperation to the ol’ title tag. Writing a good title tag is part art, part science. How do you do it?
We’ll start with some quick basics for beginners. If you’re looking for the split test results, fun processes & all the more advanced things, scroll down two sections. Nothing to see here.