Why Every SEO Should Be Using Google Sheets Query Function
Google Sheets allows us SEOs to manipulate data in a multitude of different ways - but Google Sheets combined with the power of SQL (“Structured Query Language” for the uninitiated) takes this to the next level.
Not only does the QUERY function enable us to replicate the actions of formulas such as VLOOKUPs and IF statements - they enable us to accurately and efficiently query datasets without any copy and paste errors.
I know a lot of you unfamiliar with SQL may be thinking “NOPE” but bear with me and by the end of this blog you’ll understand the basics, have a handful of examples and a number of Google Sheets you can steal and have a play with.
The examples will focus on: