Craig Bradford's Posts

Beginners Guide: Doing a Site Audit Using Google Webmaster Tools

SEO is one of those industries that make you want the latest and greatest tools. I think this is partly down to SEO still being a bit of a black box and partly just people looking for the magic bullet that will rocket them to the top of the SERPS.

While the search engines are always changing, it’s fair to say that for a long time the basics have more or less stayed the same.  With that in mind I thought I would do a post on how to do a site audit using only the basics, Google webmaster tools and Google search. 

Google Logo

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Site Speed For Dummies Part 2 – How To Do It

Read Part 1 First... Site Speed For Dummies Part 1- Why Bother

Let me first apologise for the size of this post. It’s massive, but learning ain’t easy. A lot of this does get pretty techy, and you may have to accept that you just can’t do some of the stuff unless you’re a developer. So to make this post as actionable as possible, I wanted people to know what things are achievable for them, based on their knowledge and ability. For this reason I developed an extremely sophisticated algorithm that will automatically let you know which stuff you can do and what you will get the highest ROI from. Without further adieu, I give you “The Dummy Scale”:

This little guy means that almost anyone should be capable of doing the task.

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Site Speed For Dummies Part 1 – Why Bother?..

Since starting in SEO, I have followed countless numbers of blogs and read a huge amount of information (most of which I don’t understand). What I always found irritating was reading a blog post, knowing the actions you need to take but lacking the technical know-how to put those actions in place. Take site speed, for example.

Site speed is a funny old thing. Ever since Google first announced in April 2010 that they were using it as a ranking signal, everyone has known that they need to optimise it. The problem is that most people just don’t know how to do it (like me: personally, as soon as I see code, I run for the hills).

To that end, this blog post is for all those SEOs out there that know they should be improving site speed, but instructions like “combine images into CSS sprites” means nothing to them. Originally this was going to be one blog post, but after researching it’s turned into what will likely be three posts.

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