Craig is VP of operations for Distilled's SEO split-testing platform, the ODN. Craig moved from Glasgow, Scotland to join Distilled in 2011 as an SEO analyst. Since joining, he has consulted with a range of clients, from start-ups to some of the biggest brands in the world. Specialist areas include technical SEO, analytics and conversion rate optimisation. Craig progressed to senior consultant, then in January 2015 took on the role of VP London where he was responsible for consulting, paid search, creative, PR and sales. In January 2018 Craig moved into the ODN team to focus on the software arm of Distilled.
Outside of work, Craig loves sports, in particular, any martial arts. Before joining Distilled, Craig was a professional full contact kickboxer. His claim to fame is winning Scottish, British, European, Commonwealth and World champion titles. He likes to think he could still do it but chooses not to.