Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter.
Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google algorithms, the future of content strategy and Peter Capaldi.
Content strategy then. It can always feel a little tricky to pin down exactly what it is, eh? Hannah’s post earlier this month took the subject head on posing that it’s essentially “a high level vision, tied to a specific objective which is really at the heart of any good content strategy”. So what does Gunter think? “For me, content strategy is about ensuring a consistent content journey for users through their experience.