Cheri Percy's Posts

The Only Way is Up: This Week’s DistilledLive Video

This week we’re pretty excited to be hosting the very first DistilledU Masterclass.

During this jam-packed day, our expert consultants will give an introduction to search marketing at a central London venue.

Here’s Bridget Randolph and Tom Anthony to explain it all a bit better…

You can read more on the upcoming classes over here as well as reserve your spot in advance.

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A Whistle-Stop Tour of Content Marketing Goals

This guest post comes from Amanda Gallucci, Associate Content Strategist at iAcquire.

Whether you are implementing a content strategy in-house or for a client, you can’t measure success without having goals.

So what business goals should your content be fulfilling, and what numbers matter to you? Well-known brands might find social shares to be vanity metrics but really care about how many conversions can be linked to content. To contrast, smaller brands might simply want to get their name out there and would be far more focused on how their content is creating awareness of their company’s product or service.

When you have clear guidelines for the purpose of your content and it’s intended outcome, it will be far easier to know if your content is generating a positive return on your investment.

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A Collective Approach to Content Creation, this week’s DistilledLive video

Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that very subject.  

In the video below, Kyra gives us the lowdown on the structure of a content team and who’s really responsible for all those internal tasks, as well as a number of tools to help you track those different campaigns.

You can read the full transcript just here.

Over to you, dear reader

Who is responsible for establishing goals and devising strategies in your team?

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Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

Will is joined by the Chairman of the Board (no, not you Iggy) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below.

You can read along with the video transcript just here.

For more insight into the changing face of TV advertising as we know it, check out our recently released visual report on The Golden Age of Digital.

Stay tuned for more topical FOTV content later this week. 

DistilledLive | Digital Disruption and Regulatory Models

Will: Hi everyone. Welcome to Distilled Live. My name is Will Critchlow, and I’m joined this time by John Varney, Chairman of the Board here at Distilled and the reason I’m in a suit.

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Hyper-Targeted Audiences, This Week’s DistilledLive Video

En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video. Where is entertainment going and where do we, as online marketers, fit into this picture?

You can read the full transcript here.

Over the next month, Distilled is publishing a series of articles on this topic. Our full thinking is realised in The Future of TV deck which you can tune into over here

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