As internet marketers, we know how to strategize and design beautiful and engaging online content. However, with the onslaught of content creation for SEO and traffic-increase purposes over the past few years, we can’t just make another infographic, or even another interactive visualization. We now have to make sure we’re creating content that stands out, not content that is adding to the clutter.
While brainstorming ideas for online content that will entice interaction from your target audience, why not take a couple cues from the characteristics of successful traditional advertising techniques? Although they’ve been around for decades, there’s certainly a reason why strategies such as billboard advertising, TV advertisements and PR stunts are still viable.
Here are a few themes and characteristics of effective traditional advertising methods that I like to make sure the creative online content we create at Distilled incorporates: