Gone are the days of producing infographics just for the sake of creating linkbait. With the insane amount of brilliant content that is being shared on the Internet, you have to be more strategic than ever to create a campaign that has a chance of being successful.
Of course, you can’t ever guarantee success when it comes to a content marketing campaign. But, there are definitely tactics you can consider early on during the brainstorming process that will allow you to create a campaign that has a better chance of successfully winning the attention of the influencers and journalists you are hoping will cover it.
Below I’ll guide you through three tactics that I like to keep in mind while brainstorming new ideas for campaigns. I like to blend one or more of these tactics into the idea in order to increase the chances of creating content that embodies the media-worthy characteristics of a story that journalists are looking for.