Another year, another fantastic SearchLove London. The 2016 edition also saw the biggest crowd we’ve ever hosted at a Distilled event, with a little under 400 attendees, speakers and Distillers all under one roof.
The lineup for this year’s event was another highlight, with 16 top-notch digital marketing experts presenting on everything from SEO and PPC, to CRO and the future of RankBrain. So, if you couldn’t make it along, or you did, and fancy a quick catch up, I’ve put together the top takeaways from each presentation (and included a few other awesome roundups at the bottom of this post).
Lisa Myers - The Mindset of Successful Outreach
To stand out, content doesn’t have to be expensive or complicated.
SEO campaigns aren’t measured by print coverage, but you should still aspire to it.
When you get to a dead end, find another way - you can recycle the same data with a new angle to get another chance at coverage.