Bridget Randolph's Posts



“#IDo”: What Social Media Marketers can Learn from Weddings

There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait.

But what I want to look at today (in a very quick and overview-ish way) is how ‘regular people’ use social networks when they’re talking about weddings (their own and other people’s), and what we as marketers can learn from that about how to engage with our audiences.

Continue reading >>

Midweek Motivation: 16 Brands Getting Creative With Mobile

It’s Wednesday. And all the high hopes and excitement that marked the start of a new week (and in the UK, the August Bank Holiday) have begun to die down as we realize that we’ve still got a ways to go before the weekend.

Here at Distilled, we’re pretty excited about our newest DistilledU module, which is all about Building A Mobile-Friendly Website.

So, to help you over the midweek hump and get you re-inspired (and maybe even coax a smile), and in honor of our new mobile module, we’ve decided to share some of our favorite examples of brands using mobile in creative, fun ways.

From clever integrated campaigns and fun apps, to social media engagement and crazy QR codes, here’s a look at some unusual approaches that marketers are using to interact with mobile users.

Online/Offline Integration

 

Nivea solar-powered phone charger

Continue reading >>

Optimizing Your Local Presence for Mobile Search (and vice versa!)

When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out of every 5 searches has local intent. So businesses with a local presence that ignore local search optimization are potentially missing out on a great opportunity.

And there’s a new player in the local search arena: the mobile web. Because of the convenience and portability factor of smartphones and other mobile devices, the percentage of searches with local intent performed on a mobile device can be as high as 40%.

Not convinced yet? Check out the following smartphone stats from Google’s Think Insights Databoard:

Continue reading >>

10 Things NOT To Do With Your Mobile Visitors

Hello, and welcome back to another episode of mobile best practice tips with Bridget!

...After my last couple posts (here and here), which were quite technical-heavy, I thought we’d mix things up a bit with a list of my top 10 pet peeves when it comes to the way various sites treat mobile visitors. These are some common mobile mistakes which can wreak havoc with any mobile strategy.

Doing any of these things will put you on my bad list, whether I’m visiting your site as an SEO or just a regular mobile user:

1) Absolutely Nothing.

This is very possibly the worst thing you can do.

It might sound obvious that you should make sure that your site is mobile-friendly, but according to a study by Mongoose Metrics, less than 10% of the Quantcast ‘Top Million’ websites were ‘mobile ready’ at the start of 2012.

Continue reading >>

Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights

It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers are increasing. Econsultancy’s Christmas Online Shopping Survey reported that 24% of shoppers used mobile devices for Christmas shopping in 2012. We are even starting to see a preference for mobile usage over desktops. A study by Nielsen and Google published last month found that 77% of mobile searches are performed in a location (home, work, etc.) where a PC is likely to have also been available.

Continue reading >>