There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in sight: soon there will be effectively no keyword data readily available for organic search traffic from Google.
While Distilled hasn’t seen as dramatic an increase across our own accounts it has always been a matter of time. This was not unforeseen. Since Google announced the encryption of searches in October 2011 we’ve been considering this possibly. Lately it’s been seen as inevitable. So naturally Distilled has been thinking about and talking about this subject quite a bit.