Benjamin Estes's Posts



Google Data Studio: How sharing and credential permissions work

We recently introduced several Distillers to Data Studio. The first question they asked?

If I share my report with someone, am I also sharing my data?

The answer is no! And yet—there’s more to it.

Data Studio sharing settings are rational and helpful, but they aren’t intuitive. Documentation spans several pages, so it’s hard to see the whole picture. Here’s the concise description of share settings you need to get started:

Data Studio uses familiar Google Drive sharing features

In Data Studio, there are two kinds of things: reports and data sources. Connecting a data source to a report allows you to design a report visualizing its data.

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5 Analyses You can do Without an SEO Platform

Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that.

These insights come at a cost. Lots of costs, actually:

  • Money - the monitoring platforms are expensive.

  • Time - a good configuration job takes time. It implies long-term commitment.

  • Inertia - it’s harder to get data out than in. We analyze within the tool. This means long-term commitment.

What if we could get the best of these analyses and avoid these burdens? Say we’re working with a small site. Or we’re working with a small section of a site.

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Capture Content Metadata Using Custom Dimensions and GTM

Tracking content performance frequently involves spreadsheets with countless Vlookups matching content URLs to metadata. Or tricky URL parsing functions that extrapolate information, like category or date. If you use Google Tag Manager (GTM) on your site, it doesn’t have to be this way. With a few tweaks you can have your very own front-end solution for tracking content metadata.

If you’re not running GTM yet we’ve got a great introductory post from Tim Allen. I’d recommend you start there. In this post I’ll assume you’re up and running with GTM and have at least a passing familiarity with JavaScript.

Now, let’s explore how to use this tool to capture metadata about your posts for use in Analytics reports. Our goal will be to take a blog post “category” value from a page and put it into a custom dimension in Google Analytics.

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(not provided)—Distilled’s thoughts in review

There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in sight: soon there will be effectively no keyword data readily available for organic search traffic from Google.

While Distilled hasn’t seen as dramatic an increase across our own accounts it has always been a matter of time. This was not unforeseen. Since Google announced the encryption of searches in October 2011 we’ve been considering this possibly. Lately it’s been seen as inevitable. So naturally Distilled has been thinking about and talking about this subject quite a bit.

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Segmenting Keywords Using SeoTools

This is something of a spiritual successor to my previous post, Use One Huge Table In Excel. In that post I talked about the fact that to take advantage of the relationships between all of the elements you have in your spreadsheet, you really need to get them all in the same place. In this post I’d like to help you keep moving in the right direction. We’ll focus on segmenting and assessing data in ways that you may not have considered before.

To “keep moving in the right direction”, you need to install SeoTools for Excel. I’m not even going to qualify that admonition because once you do, you’ll see what I mean. Instead of trying to convince you here to install it, I will illustrate a way to use it which has been very powerful for me and hopefully helpful for you as well.

So lets talk about how SeoTools allows you more flexibility in filtering and pivoting your data.

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