Working according to a process means having real freedom to be creative and productive. What an odd statement, that a constraint on our actions would give us flexibility!
But think about it—in considering SEO or marketing, do we act with disregard or disdain for others? Do we allow ourselves to do whatever we like? No, we consider the needs of our customer or client or audience. We constrain our actions in ways that ensure we act in consonance with those needs. And we are free to act creatively within that context.
I’d like to take some time to walk you through my own experience with process at Distilled. This isn’t a philosophical discussion, it’s the real deal—the concept of the process is at the heart of effecting change or the ship it! mentality or any number of characteristics that make Distilled the way we are.