Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that.
These insights come at a cost. Lots of costs, actually:
Money - the monitoring platforms are expensive.
Time - a good configuration job takes time. It implies long-term commitment.
Inertia - it’s harder to get data out than in. We analyze within the tool. This means long-term commitment.
What if we could get the best of these analyses and avoid these burdens? Say we’re working with a small site. Or we’re working with a small section of a site.