Arpun Bhuhi's Posts

In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices.

Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking for a client in Google Scholar,  I didn’t know where to start. I took to Google and my fellow Distillers to enlighten me. I bombarded John Mueller at Brighton SEO in hope of some directional guidance. There wasn’t a nice guide out there on how to improve presence and rankings in Google Scholar. Really,  it was down to me to figure this one out.

And so, I embarked on my exploration of the world of academic search engine optimisation (also known as ASEO).

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren’t Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018