There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position.
This post looks at those search engines that aren’t Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.
Source: Statista, 2018