In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices.
Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking for a client in Google Scholar, I didn’t know where to start. I took to Google and my fellow Distillers to enlighten me. I bombarded John Mueller at Brighton SEO in hope of some directional guidance. There wasn’t a nice guide out there on how to improve presence and rankings in Google Scholar. Really, it was down to me to figure this one out.
And so, I embarked on my exploration of the world of academic search engine optimisation (also known as ASEO).