Bio | Annaleis is currently working as an SEO Consultant at Brainlabs. Her experience lies in digital marketing, with a specific focus on search engine optimization (SEO), in developing and executing SEO strategies for a variety of global accounts, in varying industries. She is building her specialty in luxury, e-commerce clients. Prior to this, Annaleis worked in digital marketing for a conference company that runs search & digital marketing conferences.
We’ve all been there - you’re looking over a client’s hreflang; everything looks alright, nothing alarming is jumping out. You then go across to check Google Search Console and see month on month hreflang errors increasing. Sorry?!
Hreflang is one of those areas of international SEO that looks deceivingly straightforward (John Muller tends to agree), but as soon as something doesn’t add up, it becomes a minefield of rabbit holes.