Gamification: the art of getting everyone else to do your work for you - Rich Baxter
How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaining the difference between game dynamics and game mechanisms.
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SearchLove 2011 Conference Videos (sl-winter-2011-videos)