Registration opens at 8am.
9.00-9.10am – Introduction from Duncan Morris, CEO Distilled
9.10 -9.45am – Live Site Reviews: Watch the sparks fly as experts battle to be the first to find issues and opportunities live on stage.
9.45-10.30am – Justin Briggs – “The Life of An In-House SEO”: Justin is making the long trip to London this year, his first ever time out of the US, and we are excited! Justin previously worked for Distilled before moving in-house for Big Fish Games and brings a fresh perspective on the challenges of client-side and agency-side SEO. He’ll be sharing his in-house experiences including how to work with in-house PR teams to build links and gain coverage; using content as a customer retention strategy and much more.
Morning Refreshments Break
10.45-11.30am – Guy Levine – “The Future of Small Business SEO”: Is SEO solely for those with deep pockets? Definitely not. Entrepreneur and Return on Digital CEO Guy Levine will share his experiences of bootstrapped Small Business SEO and include case studies to illustrate what worked with costs and results.
11.30-12.15pm – Mark Johnstone – “Beyond Linkbait: First Steps to a Content Strategy”: We’ve been talking about content strategy in SEO for quite a while now. But content evangelism aside, how do we actually make this actionable? Distilled’s Mark Johnstone will talk us through how to make the leap from one-off linkbait to a coherent content strategy.
12.15pm -12.45pm - All Speakers – “Let’s Get Real”: Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.
LUNCH AND TOPIC TABLES
1.30-2.15pm - Wil Reynolds – “Chasing Algorithms: Think Deviously, Act Angelic, and Never get Hit by a Penalty”: If you’ve yet to see Wil present, you’re in for a real treat – we’ve positioned him perfectly to wake you all up after lunch! In Wil’s 13 years of doing SEO he’s never been surprised by an algorithm update. He will share how thinking a little bit like a spammer will ensure you’ll never be surprised by an algo update again. He will also share strategies on how to get buy-in from clients to work on long term strategies that will stop them worrying about “getting hit” again.
2.15-3.00pm – Heather Healy – “Do Social Signals Actually Play a Part in Search Rankings”: Aiming to put an end to the speculation about whether social signals have a direct influence on achieving high rankings, Stickyeyes’ Head of Social Media, Heather Healy will delve into data sets from competitive sectors to demonstrate where social signals matter and where they don’t.
3.15-4.00pm – Mat Clayton – “Marketing Hacks”: Mat is going to be sharing lessons he learnt the hard way building his startup mixcloud.com. He will cover things like; using product development to get famous, how to build a community, how to integrate social tools to turbo-charge your growth and testing what features will generate demand.
4.00-5.30pm - Will Critchlow & Rand Fishkin – “Head to Head – Inbound Marketing on a Shoestring Budget”: Our head to head sessions are consistently rated highest by our delegates and it’s not surprising. What better way to ensure our speakers bring their ‘A’ game than by pitting them against each other? In the blue corner – Will Critchlow from Distilled; in the red corner – Rand Fishkin from SEOmoz. Both will be demonstrating how to build great marketing campaigns on a next-to-nothing budget. Rand’s currently leading the head to head all-time, can Will even the score? Who wins? You decide.
SEARCHLOVE – LONDON – Tuesday 30th October Sessions:
9.30-9.40am - Introduction from Duncan Morris, CEO Distilled
9.40-10.25am – David Mihm – “The Need to Know of Local SEO”: David Mihm is perhaps the best known Local SEO practitioner in our industry, so we’re stoked to have him join us. His annual Local Search Ranking Factors study is the canonical resource on the subject. He’ll be covering all the latest in Local including recent algorithmic changes, Google+ Local, data correction techniques, analytics tips and how to drill down on keyword research in specific geographic markets.
10.25-11.10am – Richard Baxter – “How we Build Links at SEOgadget”: Sick of hearing about the guest posting, make infographics, beg for links methodology? Richard is too. He’ll be sharing how to find your target market, how to approach them and ultimately how to acquire links from the right people with the right content, using the right method. His mantra: optimise everything.
Morning Refreshments Break
11.25-12.10pm – Lauren Vaccarello – “Conversion Tracking & Online/Offline Attribution”: A long time advocate of integrating online and offline marketing efforts to gain a clearer picture of what’s driving ROI, Lauren, Sr. Director of Online Marketing at Salesforce.com will be sharing her own methodology to improve attribution and conversion tracking and increase ROI.
12.10-12.55pm – Dave Peiris – “The Unexpected Value of Creating Things”: A long-time favourite of the Distilled team is SharkSEO, and this year he’s joining us in London. When you create things that people find interesting or useful you can often get benefits you didn’t expect, including high value links, opportunities for press and a better known brand. Drawing on his experiences of creating searchga.me and HackerBuddy.com, Dave will talk us through how to create useful content and how to get the most value out of it.
LUNCH AND SITE CLINICS
1.40-2.25pm - Lisa Myers – “International SEO – One Size doesn’t Fit All”: Verve Search CEO and Founder of the famous SEO-Chicks Lisa Myers joins the London lineup. How do you create a truly international targeted SEO strategy? Lisa will cover all the crucial areas of international SEO from geo targeting to implementing link development campaigns in other countries. Throughout she’ll be sharing actual examples and case studies of what works and what doesn’t.
2.25-3.10pm – Paul Madden – “Building an Outsourced & Automated Infrastructure from Scratch”: Paul needs little introduction. He has a long history of designing, then removing himself from systems that continue to provide value for him and his clients long after he has left them. He’ll share how he deconstructs processes and turns them into scalable and repeatable systems. You’ll come away with the toolset required to make any task an automated powerhouse.
3.25-4.10pm - Phil Nottingham – “The Building Blocks of Great Video”: Covering content strategy and the production process from inception to launch; Distilled’s Phil Nottingham will highlight the key creative and technical tactics required to win the internet with video, whether your budget is in the hundreds or hundreds of thousands.
4.10-4.55pm – Patrick McKenzie – “Eating CRO: Real World Case Studies for 20 ~100% Increases in Revenue”: Making the epic journey from Japan is owner of software company Kalzumeus and former engineer Patrick McKenzie. When I first saw Patrick present I laughed – a lot. We can’t wait for this session. Patrick says programming often felt easy while marketing does not — but he loves the challenge. He’ll be sharing the lessons he’s learned, conversion rate optimisation case studies and their results, and offering actionable advice on how to create scalable systems.
4.55-5.25pm – “Trends in Search” - A moderated session to round-up the two days. Our panel of experts will discuss the latest news, updates and predictions from the world of search.
5.25-5.30pm - Closing words and thanks from Duncan Morris