SEARCHLOVE – BOSTON – Monday 5th November Sessions: 
Registration opens at 8am.
9.00-9.10am - Introduction from Duncan Morris, CEO Distilled
9.10 -9.45am - Breaking News Panel: A moderated session discussing the latest news and updates from the world of search.
9.45-10.15am – Dan Shapiro – “Creating Serendipity”: Founder and CEO of SparkBuy (and now working for Google since their acquisition of SparkBuy) Dan Shapiro believes it’s the CEO’s job to create serendipity. He’ll talk about his own experiences and illustrate how to increase the chance of awesome encounters and critically how to then decide where to invest time in following up.
10.15-11.00am – Rob Ousbey – “Characteristics of a Successful Outreach Campaign”: The driving force in building Distilled’s Outreach team; Rob Ousbey will identify what characterises a successful outreach campaign. Covering everything from the activity undertaken, assets, costs and the metrics Distilled use to measure success, this session will include a wealth of actionable tips and takeaways to help you improve your outreach efforts.
Morning Refreshments Break
11.15-12.00pm - Ian Lurie – “Making your Pitch: Writing Clear, Compelling Proposals”: Agency-side or in-house, you have to make your pitch. The winners create proposals that stand out and makes sense. Portent CEO Ian Lurie will show you how he mixes humor, data and description to create and deliver winning proposals.
12.00-12.45pm – Jen Lopez – “Utilizing Social Media for Customer Acquisition & Retention”: SEOmoz’s community manager Jen Lopez is responsible for managing one of the biggest SEO communities online. Within this session she’ll be sharing tactics and advice to utilize social media for customer acquisition and retention.
LUNCH AND TOPIC TABLES
1.30-2.15pm – Wil Reynolds – “Chasing Algorithms – Think Deviously, Act Angelical, and Never Get Hit by a Penalty”: If you’ve yet to see Wil present, you’re in for a real treat – we’ve positioned him perfectly to wake you all up after lunch! In Wil’s 13 years of doing SEO he’s never been surprised by an algorithm update. He will share how thinking a little bit like a spammer will ensure you’ll never be surprised by an algo update again. He will also share strategies on how to get buy-in from clients to work on long term strategies that will stop them worrying about “getting hit” again.
2.15-3.00pm – Mike Pantoliano – “CRO & SEO – Better Together”: Distilled’s Mike Pantoliano will be speaking about bringing conversion rate optimization into the SEO’s day-to-day consciousness. Tips, case studies, and takeaways will be provided to assist in-house and agency web marketers working on websites of any size.
Afternoon Tea
3.15-4.00pm – Annie Cushing – “Establishing a Framework for SEO Audits”: Sometimes the hardest part of an audit is figuring out where to start. Fortunately SEER Interactive’s Annie Cushing is on hand to help. She’ll be sharing her own 200+ point SEO Audit checklist complete with links to the tools she uses for each task; use this framework to super-charge your auditing process.
4.00-4.45pm – Stephen Pavlovich – “How to get Attention, Links and Sales for a Scrappy Start-Up”: Normally presenting on CRO this time we’ve challenged Stephen to share his experiences of running and marketing his own start-up – Wish.co.uk (which he’s been doing in his ‘spare time’), including why they put PR at the centre of their marketing strategy, how they generated press attention and the impact it’s had in terms of reputation, traffic and sales.
Ten minute Refresh
4.55-5.40pm – Eytan Seidman – “Content Strategies that Work”: One of the most mentioned websites in our conference history is Oyster.com. Co-founder Eytan Seidman will close day one of SearchLove – this one is not to be missed. Eytan believes you either need compelling product/content or you just have to invest in advertising to build a brand. Having elected to build the Oyster.com brand via compelling content he’ll be sharing processes for content creation, what works and what doesn’t and how to measure success.
5.40-6.00pm - “Let’s Get Real”: Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.
PARTY TIME!
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SEARCHLOVE – BOSTON – Tuesday 6th November Sessions:
9.30-9.35am - Introduction from Duncan Morris, CEO Distilled
9.35-10.05am – “Live Site Reviews”: Watch the sparks fly as experts battle to be the first to find issues and opportunities live on stage.
10.05-10.50am – David Mihm – “The Need to Know of Local SEO”: David Mihm is perhaps the best known Local SEO practitioner in our industry, so we’re stoked to have him join us. His annual Local Search Ranking Factors study is the canonical resource on the subject. He’ll be covering all the latest in Local including recent algorithmic changes, Google+ Local, data correction techniques, analytics tips and how to drill down on keyword research in specific geographic markets.
10.50-11.20am – Lexi Mills – “Leveraging PR to get Big Links”: Distilled’s Head of PR, Lexi Mills will be discussing how to leverage and integrate PR tactics for SEO benefit. Sharing actionable insights and tips to craft and pitch content on both small and big budgets. She’ll conclude by discussing the gamification of news and the exciting opportunities that it presents for SEOs.
Morning Refreshments Break
11.35-12.20pm – Mike King – “Reinclusion Afterlife”: Mike recently did this at Mozcon, what’s he going to do at SearchLove? The only way to find out, is to be there! Post iAcquire’s de-indexation Mike King will be speaking candidly about the road to reinclusion via a comprehensive content and marketing strategy. He’ll be sharing his experiences, revealing the actual cost of the tactics they employed and the results they achieved.
12.20-1.05pm – Ben Wills – “Concepts and Practices of Efficiency, Scale and Value”: Some great ideas are never known. Some great ideas last lifetimes. Link exchanges were dead, then guest posts were dead. Now, info graphics are dying. Something is always going and something new is always coming. Learn the principles of utilizing efficiency, scale and value for SEO, link building and content strategies to last well into the future.
LUNCH AND SITE CLINICS
1.50-2.35pm – Mat Clayton – “Marketing Hacks”: Mat is going to be sharing lessons he learnt the hard way building his startup mixcloud.com. He will cover things like; using product development to get famous, how to build a community, how to integrate social tools to turbo-charge your growth and testing what features will generate demand.
2.35-3.20pm – Cindy Krum – “How to Win at Mobile SEO”: MobileMoxie CEO and Founder Cindy Krum has quite literally written the book when it comes to mobile marketing, and we know this session is going to packed with tips. She’ll be covering what’s changed in the past 6 months in terms of mobile SEO and sharing insights using case studies from companies who’ve taken different approaches to mobile strategy.
Afternoon Tea
3.35-4.20pm – Todd Friesen – “Penguin Penalties – Diagnosis and Recovery”: More commonly known as Oilman, Todd has worked in the SEO industry since 1998 – we can’t believe it’s taken us this long to have him present for us. Todd has seen first-hand how the Google algorithm has changed over the years. Within this session he’ll be focusing on Penguin penalties – how to diagnose them, how to clean up your backlink profile and how to get reincluded.
4.25-5.45pm – Will Critchlow & Rand Fishkin – “Head to Head – Inbound Marketing on a Shoestring Budget”: Our head to head sessions are consistently rated highest by our delegates and it’s not surprising. What better way to ensure our speakers bring their ‘A’ game than by pitting them against each other? In the blue corner – Will Critchlow from Distilled; in the red corner – Rand Fishkin from SEOmoz. Both will be demonstrating how to build great marketing campaigns on a next-to-nothing budget. Rand’s currently leading the head to head all-time, can Will even the score? Who wins? You decide.
5.45pm-5.55pm: Closing words and thanks from Duncan Morris
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-Early Bird Rates will expire on August 31st 2012. Early bird SEOmoz Pro Member $799 / Early bird standard $949
