SearchLove London: Session Schedule

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Monday 24th October

  • 9.10am-9.55am: “Everything’s easier with fans”
  • Speaker: Rand Fishkin – SEOmoz
  • Description: How to build a passionate community to do your job for you and propel your business to SEO and social media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.
  • 9.55am-10.40am: “Big business SEO”
  • Speaker: Tom Critchlow – Distilled
  • Description: As companies grow, they get good at some things and really, really bad at others. SEO is often one of the things they often get bad at. Having suffered through the frustrations first hand many times over, Tom is going to share some of the specific ways big businesses fail and tips and tricks for overcoming their failings.
  • 10.40am-10.55am: Morning Break
  • 10.55am-11.40am: “The next level of social integration”
  • Speaker: Mat Clayton – MixCloud
  • Description: Custom actions mean you can allow your users to broadcast how they interact with your site. Doing so can supercharge your user acquisition, retention and site usage. Mat will walk us through his experiences as a Facebook launch partner on the new social streaming features and show you how you can use these techniques on your site.
  • 11.40am – 12.25pm: “The modern SEO’s toolkit”
  • Speaker: Will Critchlow – Distilled
  • Description: To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.
  • 12.25pm-1.15pm: Lunch
  • 1.15pm-2.00pm: “Social media: Are you keeping up with the Joneses?”
  • Speaker: Joanna Lord – SEOmoz
  • Description: You know when your boss asks you how your competitors are doing in social media, what they’re investing in, and what’s working for them? If you don’t have a good answer to that question yet, you will after Joanna’s talk.
  • 2.00pm-2.45pm: “Wordpress SEO”
  • Speaker: Joost de Valk - Yoast
  • Description: WordPress is one of the easiest platforms on which to build a site. In general, this is a good thing, but out of the box, there are a bunch of things you should be doing to get the best SEO performance. With his canonical SEO plugin for WordPress having just moved to version 1, Joost is the best person to tell us what to do.
  • 2.45pm-3.00pm: Afternoon Break
  • 3.00-3.45pm: “Outreach: is it all about hustle?”
  • Speaker: Rob Ousbey – Distilled
  • Description: Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfectly positioned to share his tips and tricks.
  • 3.45pm-4.45pm: “Your content strategy is part of your link building strategy”
  • Speaker: Wil Reynolds - SEER
  • Description: Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate about ways that businesses of all sizes can truly shine when they consider them one and the same.
  • 4.45pm-5.30pm: “Give it up”
  • Speaker: All speakers
  • Description: Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.

Tuesday 25th October

  • 9.40am-10.25am: “Personalisation, Profiles and Privacy”
  • Speaker: Ciaran Norris – Mindshare
  • Description: Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? Ciaran is going to help us understand it all.
  • 10.25am-11.10am: “Making competitor analysis useful”
  • Speaker: Wiep Knol – linkbuilding.nl
  • Description: Wiep won plaudits last year for his incredibly transparent and actionable link building examples. This year he’s back to talk about how he uses competitor research to inform specific link building activities.
  • 11.10am-11.25am: Morning Break
  • 11.25am-12.10pm: “Gamification: the art of getting everyone else to do your work for you”
  • Speaker: Richard Baxter - SEOgadget
  • Description: How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaining the difference between game dynamics and game mechanisms.
  • 12.10pm-12.55pm: “Real world link building case studies”
  • Speaker: Patrick Altoft - Branded3
  • Description: Do you ever wish you could be a fly on the wall as the best in the industry build links? As he reveals details of what has worked for him and his clients, Patrick will let you watch over his shoulder.
  • 12.55pm-1.40pm: Lunch
  • 1.40pm-2.25pm: “The past, present and future of link bait”
  • Speaker: Hannah Smith - Distilled
  • Description: Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.
  • 2.25pm-3.10pm: “What does a CRO expert bookmark?”
  • Speaker: Stephen Pavlovich - Conversion Factory
  • Description: After an off-the-cuff comment at #mozcon in July, we have persuaded Stephen to break open his personal Evernote account. This is where he stores everything that inspires him on- and off-line. If a salesperson’s greatest asset is their rolodex, a CRO expert’s might just be their swipe file. This session is the only way to see the secrets.
  • 3.10pm-3.25pm: Afternoon Break
  • 3.25pm-4.10pm: “How brands should do SEO”
  • Speaker: Martin MacDonald - OMD
  • Description: As a global integrated agency, OMD have access to unique cross-campaign data points that expose detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling smaller brands how to make the most of the same effects.
  • 4.10pm-5.10pm: Head to Head – Live Site Reviews
  • Speaker: Will Critchlow – Distilled vs. Rand Fishkin – SEOmoz
  • Description: You might have seen the nail-biting finish to the head-to-head “presentation-off” in Seattle where Rand snuck in ahead after a recount of the audience vote. Will and Rand have competed head to head to give the best presentation at all of our events and this year we are trying something new. At lunchtime on the second day, they will each be given some websites and a few hours to prepare their decks from scratch ready for a live site review at the end of the conference. Hold onto your seats – this is going to be frantic as they take all the stress of preparing a head to head presentation and compress it into a few hours.