From pageviews to bounce rates to unique visitors, it’s easy to become lost in a wash of web analytics. Often, a company can become overly focused on increasing raw traffic numbers when in reality the more relevant statistic and the one most indicative of ROI is the overall conversion rate per visitor. Attracting more people to your site is certainly an important and admirable aim but converting those clicks into sales is absolutely crucial. In the world of e-commerce: Conversions > Traffic so if your competition isn’t already doing CRO, they will be soon.
Tom Critchlow discussing Conversion Rate Optimization at one of Distilled’s conferences
In addition to the team’s SEO savvy, Distilled offers first class consultation for Conversion Rate Optimization (CRO). In the world of e-commerce, CRO is quickly becoming an essential part of any web marketing strategy. An example of Distilled’s expertise in action was featured on the official Google Analytics blog. In this case, we were able to save one of our clients £100,000 / month in revenue (~$150,000) with a simple change to an improperly deployed GA code. While we can’t promise similar results in every instance, it does highlight the impact a qualified analytics expert can have on your company.
As well as helping our clients capture and digest web data, our team of consultants are often asked to speak on these subjects at various conferences throughout the industry, including our own! Recently, at MozCon 2012, lead consultant Mike Pantoliano left no minds unblown with a presentation on attribution modeling in Google Analytics.
When it comes to appointing an agency, we looked long and hard to find one who genuinely understood both SEO and conversion rate optimization. Distilled talked a good game in the pitch, then backed it up by generating an additional $150K of revenue in their first week after appointment.
Extremely Satisfied Distilled Client, 2010
Through rigorous testing and analysis Distilled can help determine which design choices will bring the maximum amount of revenue to your online business. Whether you’re looking for more subscribers, leads, or ticket purchases Distilled can help raise the rate at which your visitors convert into genuine sales.
We’ve worked with hundreds of small and medium sized e-commerce sites as well as several Fortune 500 companies so reach out today to find out what a CRO project might look like for your company.
Recent Distilled Blog Posts on Conversion Rate Optimization: