So a while back Facebook reached out to Distilled and asked us to help them create a video to teach business owners how to optimise their Facebook Page for improved search results. After months of hard work from our team (shout out to Phil Nottingham, Hannah Smith, and Tom Critchlow) the video is now live on Facebook: SEO for Facebook pages.
Whether you have a large Facebook account with multiple 1000s of fans, or are just starting out in building your community, it’s important to get your Facebook page ranking well in the search engines and they asked us to help show you how to do that.
We set out to do was create a really useful video for anyone to be able to follow, whether you’re an experienced SEO or brand new to social media. This wasn’t about delivering a list of the latest tips and tricks, we decided to focus on creating an accessible video full of solid business advice that anyone could, and should, implement. You can check out the final product here on Facebook.
If you’ve read much on our blog recently you’ll know that we believe in a content led strategy for online wins. You’ll also know our thoughts on the convergence of search and social as tactics, Rob wrote about the impact of social signals just the other day.
In our opinion:
“Exceptional Content + Active Social Communities = Long-Term Success”
It makes sense to ensure you’re leveraging every brand “outpost” you have and maximising the effect of resource commitment to creating great content and managing these communities. This video is a free resource aimed at helping you do just that, but we also decided take it a little step further and have created a dedicated page for helping you make the most of your Facebook brand presence, how to better integrate your page with your main website and how to generate great content for it.
We had a lot of fun creating this video and really hope this is a helpful beginners resource for business owners.
Hey,
Yup i love he video which you have posted on Facebook. you have explained the new methods very diligently.
I would suggest that if you have a large community on Social networks like Facebook, Twitter, Linked In or Google + then you can get a lot of traffic on daily basis but it is not easy to build community on Facebook. Large Fans pages is some thing else, Community means those users who are active on your page and love to read your new posts. There is a huge difference between large fans and active community.
How ever you have explained nice points of SEO for Facebook pages.
Thanks
Saif
Thanks,
I have just made my facebook page and looking for all the tips I can get
Yu
For anyone interested in a further explanation of how “Likes” count as links for Facebook pages, there’s a good conversation going on our Google+ post https://plus.google.com/u/0/106626622878120060227/posts/dk2yF5Y3kqA Please feel free to get involved there too!
This was a very interesting read. There aren’t a lot of resources for Facebook marketing so anything that I can get my hands will help! Also, the article Impact of Social Signals was insightful.
Hello,
Need some advise, a page was set up on facebook for the business as a friends page and they now made a business page. We have build up a nice fan base on our friends page but I want to switch everything over to the Business Page. Any advise on how not to lose a lot of our friends or a quick way to get everyone to like or business page?
Any advise would be much appreciated as I have heard a lot of negatives from business’s switching over?
Thanks