Before I get into the real meat of the post let me firstly introduce Brian White – another Googler following in the footsteps of Matt Cutts sharing some great juicy pieces of information on Googling, videogames and general tech-geekery. I strongly urge you to go subscribe to his blog now. Done? Ok, cool.
Why am I talking about Brian? Well, his post on searching conventions has proved to be fantastically useful for us in the office and will be very helpful for understanding this post.
Have I raved enough about you yet Brian? Can we officially become the first whitelets?? (explanation on cuttlets here) Ok, and now for the post:
Yep, you guessed it, the correct answer to the title of this post is not:
“my, yes actually you have a point, yahoo really is better than google”
You see what I did there? There is a serious point however that I’d like to cover and I’m hoping that someone (Brian?!) can help me out with the answer or failing that at least raise the profile of the issue within Google. This is the issue:
[IT project support] vs [project support]
Google doesn’t seem to be very good at determining when I’m using ‘it’ as in [bend it like beckham] as opposed to [it recruitment]. One of our clients provides IT support and I was doing some keyphrase research and Googling around and discovered some annoying tendencies. While on some search phrases Google does ok at determining the difference between the two uses of ‘it’ on some search phrases they are woefully poor. Take the following for example:
- [it project management] – just returns a bunch of results related to project management. Compare this to [technology project management] where you get plenty of relevant results (many of which also mention it project management in the title tag!)
- [it consultancy services] – just returns a bunch of consultancy services – with only one (maybe two) sites directly related to IT consultancy. It even returns www.juniper.co.uk which doesn’t even mention ‘it’ anywhere on the page (and barely mentions ‘it’ across the site – please note I’m not calling these guys out for any particular reason, just highlighting an issue and they were the first that I saw)
So in summary Brian – what’s going on and can you do something about it? I know that it’s getting better (because I remember trying to do some keyphrase research in the IT recruitment sector about 12 months ago and it was just painful – I remember [it job] and [job] used to return almost identical results) but it’s still incredibly annoying and can’t be returning the most relevant results a lot of the time.
Tom Critchlow Tom Critchlow is VP Operations for the NYC office, living in Brooklyn and working in Manhattan. Fiercely curious about most things and passionate about everything.