I have actually started the long-overdue update post to cover all the stuff that has been going on here at Distilled (including growing to 13 of us in the now-slightly-crowded office). Before I finish that off and get back to the main task of writing about search engines and things, some more timely news – we’re in The Telegraph this morning!
Over the last 10 days or so, I have been helping out a guy called Matthew Rushton who runs Mediator Magazine and Mediator Directory after being introduced by Richard Tyler, Enterprise Editor of The Telegraph. The time we have all spent thinking about the online problems facing small businesses in particular have now resulted in a great piece in the business section of The Telegraph (split into 3 on their website):
- Small firms switch on to search engine optimisation
- Distilled’s top 10 tips for DIY SME SEO (acronym central) – with some links to us, SEOmoz and our clients, Sofa.com
- Matthew telling his story: Search engine optimisation: what’s it worth?
Now, if you are here for the first time because you have read the Telegraph story, welcome…
Many of my tips are in the article, but feel free to get in touch if you have any specific questions and we’ll do our best to help you out. Happy SEOing

Will Critchlow : Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.
Awesome stuff – nice one!
Free PR aside, I think its excellent advice for Small Business Owners.
I’d not heard of bizwiki before reading the article in the DT this morning. I see they use nofollow on all the outbound links – why do you think it’s still useful to get listed? Is it because bizwiki is a popular site?
Mroe website traffic! Is MROE another acronymn? Hopefully the typo didnt run in the print.
a good introductory article – though I’me surprised the the DT doesnt have its own in house SEO I know that the Gruniad and the Times are activly recruiting
Yeah – typos in headlines = a bad thing…
The irony was not lost on either Richard (the journalist) or me.
Luckily the subs only introduced that problem in the online version – the print version was fine.
Many congratulations on your growth and recent successes and thank you so much for this posting.
@John – sorry – missed your comment before. I actually wasn’t familiar with bizwiki until Richard introduced me to them. Nofollow links are not going to help SEO-wise, but free listing could still be good. My original quote was actually closer to how it was beneficial to list in appropriate directories. The examples were Richard’s….