How to Turn Your PR Team Into SEOs

Posted by Stephanie Chang on March 13, 2012 in the Link Building, Marketing, SEO category

Introduction

At Distilled, we often choose to work directly with our client’s PR team. Why? Because we gain valuable insights into a company’s existing marketing strategy from their PRs. After all, PRs have first-hand knowledge on which campaigns have been successful and which have not. Thus, they have the ability to tell us what they have learned from these past experiences, so that we won’t invest time and effort reinventing the wheel or recommending a strategy that they already know they don’t want to pursue.

Wheel

Don't make things more complicated. Do use existing resources.

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Think You Can’t Go Viral? Bull****

Posted by Chris Warren on March 8, 2012 in the SEO category

I don’t think it’s a secret anymore that viral content can do great things for a website, but then why are so few sites doing it well? When talking to businesses about why they aren’t content marketing the same reasons have been coming up time and again. So I have decided I’m going to smash those objections like a touchdown celebration with your grandmother’s china. To do this let’s define viral content for my purposes, more >

 
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Startup SEO – What SEOs Need to Know

Posted by John Doherty on March 6, 2012 in the SEO category

In the Distilled New York City office, we have a number of startups in our client portfolio. We work with software startups, education startups, and fashion startups. In my experience, doing SEO for a startup is a completely different experience from doing SEO for large corporations, which we do plenty of as well.

Today I want to explore some of the lessons I have learned over the past few months that makes startup SEO different from corporate/enterprise SEO. Some of these will also be different from SMB SEO. Tom Critchlow did a great presentation about startup SEO back in October and Rand did a talk about inbound marketing for startups in December.

This post is going to cover startup SEO from the SEO’s perspective. What things do you need to think about and what strategies could you take to capitalize upon their often tight budgets?

Here are the steps you need to take and ways I think about startup SEO. I hope they’re helpful to you. more >

 
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Video SEO Tactics to Get Ranked

Posted by Geoff Kenyon on February 29, 2012 in the Video category

Video content should be part of your content strategy if it isn’t already as people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the SERP. Tom recently filmed an interview at Grovo on talking about about how important videos will be and encouraged adoption saying that by the end of 2012, if you’re not using video content, you will be behind the curve.

In his post, he shared a few tips like:

  • Allowing comments on your YouTube videos as it helps improve rankings
  • Make sure your videos have captions
  • Include keywords in your file name

Inspired by this, I wanted to share some tips from my experience. If you have other tips, drop a line in the comments ans share! more >

 
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Google Analytics Multi-Channel Funnel Tips from my #SearchFest Presentation

Posted by Mike Pantoliano on February 28, 2012 in the Web Analytics category

On February 24, I spoke at SEMpdx’s SearchFest on Advanced Analytics with Conrad Saam. I covered quite a few Google Analytics tips that I consider rather custom or advanced, and my slide deck is attached at the end of this post.

If you are in the Portland area, you missed a great conference, and I’d strongly encourage you to consider attending next year.

I want to focus on the multi-channel funnel piece of my presentation in this post primarily, and also I’d like to keep this short, sweet and actionable, so here goes.

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