In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a new change but when I search for ‘small dog‘ in the US I see the following adwords result:
Expanding that plusbox shows me this:
Interesting huh! I wonder where Google is pulling those extra products from? They have long descriptions, price tags and nice images. Is this actually something that’s been out for a while and I’ve just not seen it before? I’d love to know your thoughts.
Update: Turns out this isn’t that new after all. It’s a test which has been ongoing for some time. The products are pulled from Google Base apparently. Check out the full Searchengineland story for more info.
Tom Critchlow Tom Critchlow is VP Operations for the NYC office, living in Brooklyn and working in Manhattan. Fiercely curious about most things and passionate about everything.