Content Strategy vs. Link Building
The process of link building sucks. We’ve all spent the hours slogging away, trying desperately to get a link from site after site, jealous of those “fun industries” where links simply pour in. Well, no more. Content can earn links in any niche – it just needs to be the right content, targeted at the right audience, promoted in the right way. In this presentation, Rand will walk through a process for doing just that – and winning the link battle through content that scales, engages and out-earns link “building” efforts every time.
Rand is of course joining us for LinkLove, and will be speaking at both London and Boston. London has completely sold out, but there’s still time to get your place in Boston! Don’t miss out on our only LinkLove series this year. In case you missed our announcement, we now have an additional session in Boston from the guys at 97th Floor, which you don’t want to miss.
Lynsey Little is the Events Manager for our search conferences in the UK and US, based out of the London office. She can often be found running around the conference venues in a red dress.