Over the weekend I spoke at Think Visibility, a good fun one day conference in Leeds. You can read my review over on SEOmoz. Below is my presentation for anyone who missed it.
Reputation Management – Tom Critchlow’s Talk from Think Visibility
Tom Critchlow Tom Critchlow is VP Operations for the NYC office, living in Brooklyn and working in Manhattan. Fiercely curious about most things and passionate about everything.
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Good work on the powerpoint. Glad to see that you mentioned Wikipedia, but it can also be helpful to include a point or two on the risk of editing wikipedia entries. A small reputation management issue can become very large if you try to modify your own post, or that of your company, to remove unwelcome information.
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I like the Wiki-circularity concept, very scary!
@Brent definitely, editing wikipedia needs to be handled very carefully. I talked about that quite a bit but there’s not a lot in the slides for it. These slides are just the bones of the talk really.
@Mark very scary! We had to deal with it for a client and it was a nightmare! In the end we resorted to legal action against the paper to take the story offline, then we could go and edit the wiki page. Not easy tho.
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