Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you abreast of what’s been going on in the search world.
In this next DistilledLive edition, we take a look at the following ideas:
- Improve your rankings; earn those links!
Thanks to the introduction of Google’s constantly updated algorithms, it’s certainly becoming harder and harder to rank well for poor links and content. How can we work to earn links rather than placed links and weak scaling strategies?
- How should companies, both big and small, treat link building?
Historically, marketers know that integrated campaigns are exponentially more powerful but does the link building process change depending on the size of your company?
- Will infographics become discounted?
Last year in an interview, Matt Cutts did suggest that Google may discount the value of links generated by infographic. So, are they still relevant?
Thanks to all of your feedback surrounding the first, we’re making these a bi-weekly thing here at Distilled. We’ll be joined by Distilled Seattle in two weeks time on what Inbound Marketing really means? Will it replace the title of SEO?
As always, we’d love any feedback you may have – leave your comments below or send a tweet along to @distilled and, in the meantime, we’ll get planning the next!