Category Archive: Web Analytics

On February 24, I spoke at SEMpdx’s SearchFest on Advanced Analytics with Conrad Saam. I covered quite a few Google Analytics tips that I consider rather custom or advanced, and my slide deck is attached at the end of this Continue reading »

Just before last Christmas Google posted a method to download search queries from Webmaster Central to a CSV file using Python. Downloading a CSV files can of course be done from within Webmaster Central when you’re logged in, but by Continue reading »

Introduction Measuring the ROI of SEO can be challenging. Here at Distilled, we’ve found that creating a solid benchmark report that is specifically tailored to the client’s needs helps with this process. However, benchmark reports shouldn’t just be used in Continue reading »

Tomorrow I’ll be speaking at SES Chicago on the topic of ‘Showing Your Search Wins with Web Analytics’. When building out my presentation, I began to notice a trend: some of the best search KPIs to track these days are Continue reading »

Introduction to Google Analytics Real-Time Yesterday, Google announced the launch of Google Analytics Real-Time,  which provides users with access to information about what is happening on their website(s) right now. This tool provides owners with information about which of their Continue reading »

The Problem Recently, one of our clients came to us with concerns about the amount of syndicated content that they currently house on their site. This particular client was in the publishing industry and thus, used syndicated content to help Continue reading »

A client recently asked me to provide aid in getting Google Analytics installed in addition to their current install of WebTrends. I say in addition to because that’s what I am going to end up recommending and what I think Continue reading »

Ahh, the wonder that is Google Analytics (GA). As we’ve all experienced either first hand or while dealing with clients, GA is a complex giant that is often underutilized. In the hands of an inexperienced user, GA consists of pretty Continue reading »

How can we keep up? Alongside Google+ and the new content creator experiment (see this SERP), Google also happened to announce a slew of new features for Google Analytics and Google Webmaster Tools. Yesterday was one of those days that Continue reading »

On Tuesday I had the pleasure to speak at #SEMpdx on Google Analytics. I was told to bring some “really advanced sh**“, so I thought I’d talk about custom variables. I was relieved to see that few in the crowd Continue reading »