Category Archive: Web Analytics

Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights

By Bridget Randolph. Published April 4, 2013 in the Mobile, Web Analytics category

It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers Continue reading »

From Zero to Remarketer in No Time Flat

By Mike Pantoliano. Published January 31, 2013 in the PPC, Web Analytics category

Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t Continue reading »

Segmenting Keywords Using SeoTools

By Benjamin Estes. Published November 7, 2012 in the Web Analytics category

This is something of a spiritual successor to my previous post, Use One Huge Table In Excel. In that post I talked about the fact that to take advantage of the relationships between all of the elements you have in Continue reading »

SearchLove London 2012 | Day Two at The Congress Centre

By cheri-percy. Published November 1, 2012 in the Distilled, Link Building, SearchLove 2012, Video, Web Analytics category

Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Continue reading »

Use One Huge Table in Excel

By Benjamin Estes. Published September 24, 2012 in the Web Analytics category

Sometimes we at Distilled go a little far out with our posts about statistics and data and all that, but not all of that is applicable to everyday work. Not all tasks are so complicated—some are fairly cut and dry, Continue reading »

Benchmarking your web traffic

By claus-groot. Published September 14, 2012 in the Distilled, Web Analytics category

Internet traffic is a funny thing, and sometimes things happen to your traffic you don’t understand. Your industry’s traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic’s trends, and Continue reading »

Are You Leaving Mobile Users On The Table?

By John Doherty. Published September 13, 2012 in the Web Analytics category

If you’re in SEO, hopefully you have read enough posts and been around long enough to realize that we can’t just care about keyword rankings and we need to care about the business. Our work can guide those business decisions Continue reading »

Keyword Analysis in a world of 100% ‘Not Provided’

By Rob Ousbey. Published August 14, 2012 in the Web Analytics category

The percentage of organic search traffic that is being reported as ‘not provided’ is increasing for every website. Driven by changes to browser defaults as well as Google’s campaigns to get users logged in, most sites have lost this keyword Continue reading »

Uncover Badass Exposers with Google Analytics’ Multi-Channel Funnels

By Mike Pantoliano. Published August 7, 2012 in the Marketing, Web Analytics category

In late August 2011, Google Analytics announced that it would be rolling out its new multi-channel funnel reports for all users, after spending a few months in an early pilot test. If you haven’t yet checked the new features out, Continue reading »

User feedback to improve Conversions

By rob.millard. Published May 15, 2012 in the CRO, Marketing, Web Analytics category

Often when working on CRO projects, it’s tempting to jump straight in and set up tests based on your own ideas and suspicions. But, for me, a more effective and measured approach is to spend time finding out what users Continue reading »