Category Archive: Social Media

Picking the Right Page to Target with Link Building

Ranking for a competitive keyword is never easy, so before making the link building investment its important to not only target the right keywords, but target the right pages for those keywords. I’d like to discuss some of the ideas Continue reading »

The 6 Angles That Shape Your Infographic

Recently, I was part of the team responsible for creating an Infographic.  Two months in, I’m still a relative newbie to Distilled, and it quickly became clear there was a lot more to think about than I initially appreciated. There Continue reading »

Market Research using Facebook Ads

Facebook: Free Market Research Again, testing folks, please ignore this link and enjoy the post. No, not scraping my friends. There is a legitimate way to get some great market information from Facebook and I’m going to show you how. Continue reading »

YouTube Insight: Film critic reviews for your video now included!

Wouldn’t it be nice if you could find out if people liked your video, or hated it so much that they left right after the first scene? YouTube can answer that. Welcome to Insight.  Insight is a free innovative tool available Continue reading »

Silverfish Handcatch!! So Ends The Greatest Viral Ever

As I write this, Sam is busy delivering meme training for the company. For those interested in memes, social media and viral videos there really are no words to describe how immensely, insanely amazing the old spice campaign has been. Continue reading »

Who Rules the Web: The Royal Court of Search

I realised the other day that the internet is a lot like mediaeval England. The power that some of the top people online hold is really similar to the old school ruling system. Someone like Matt Cutts has so much Continue reading »

New Rules for Optimising Content in the Social Media Age

So, back in the day, SEO content had two objectives: 1. optimise for search engines; and 2. be interesting to users. And that was the order of importance. After all, writing for the search engines meant more people would see Continue reading »

How to Deal with Competitors Copying Your Links

You just spent a hearty amount of time with consultants, at a conference, or in front of your computer screen learning about linkbuilding. The plan is perfect and the execution is going just as well. Rankings are going up, traffic Continue reading »

Integrating the Social Community in Offline Media

Imagine my surprise as I was sitting in the Philly airport, reading a copy of Lucky Magazine, that I should come across something I love. It’s an advertisement from Bing. Yes, I said love. It’s a blatant advertisement, and it’s Continue reading »

Facebook Privacy Problems: “I Can’t Quit You”

An Honest and Open Letter to Facebook: You Are on Notice Before I get started, I would like to affirm that these are my own thoughts and are in no way reflective of Distilled or any of its other employees Continue reading »