Category Archive: Link Building

LinkLove London 2013, Bowler hats and Breweries

There’s not many search conferences where you will find yourself being greeted by a chipper gent in a bowler hat on entry or that welcomes a spot of Scalectrix at lunch; must be LinkLove! Yet, whilst Will Critchlow went on Continue reading »

Outreach in Difficult Niches

Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that Continue reading »

Finding Outreach Targets With Competitive Research

When you are launching link bait and doing manual outreach for it, you should search for similar content and find who has linked to that content before. This will leave you with a list of people who are interested in Continue reading »

Mastering Linkbait in Two Weeks: An Intern’s Story

My name is Ed Fry and I’ve been undertaking an internship here at Distilled researching and writing up a guide on linkbait. I pitched the idea to Will and Duncan back in June, keen to come back to the London office Continue reading »

Distilled London Link Building Conference 2011 – Round Up

Couldn’t make Link Love 2011? Don’t be sad. Here’s a round up of my notes from the conference – hopefully this will cheer you up a little. I will be seeing you at our next event though, right? You can Continue reading »

Picking the Right Page to Target with Link Building

Ranking for a competitive keyword is never easy, so before making the link building investment its important to not only target the right keywords, but target the right pages for those keywords. I’d like to discuss some of the ideas Continue reading »

The 6 Angles That Shape Your Infographic

Recently, I was part of the team responsible for creating an Infographic.  Two months in, I’m still a relative newbie to Distilled, and it quickly became clear there was a lot more to think about than I initially appreciated. There Continue reading »

How to Deal with Competitors Copying Your Links

You just spent a hearty amount of time with consultants, at a conference, or in front of your computer screen learning about linkbuilding. The plan is perfect and the execution is going just as well. Rankings are going up, traffic Continue reading »

Integrating the Social Community in Offline Media

Imagine my surprise as I was sitting in the Philly airport, reading a copy of Lucky Magazine, that I should come across something I love. It’s an advertisement from Bing. Yes, I said love. It’s a blatant advertisement, and it’s Continue reading »