Category Archives: Social Media

Guide to the Facebook Open Graph

Posted by Phil Nottingham on February 22, 2012 in the Facebook, Social Media, Video category

Open Graph is Facebook’s new protocol which allows 3rd party websites and webapps to connect user activity on-site with user activity on Facebook. Through defining “objects” (piece of content) and “actions” (watch, read, listen etc) Open Graph enables your product to more >

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Case Study: A Mysterious Google Search For Fave

Posted by Dan Shure Guest Blogger on February 1, 2012 in the Facebook, Link Building, SEO, Social Media category

Hey! I’m Dan… You may recognize me from Twitter or other SEO communities around the web like SEOmoz. If not, nice to meet you! I run Evolving SEO in Massachusetts. Just like to thank Tom Critchlow for offering me the more >

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3 Quick and Easy Ways to Check the Main Social Metrics

Posted by Tom Anthony on December 22, 2011 in the Social Media category

Most SEOs have a veritable plethora of tools they use day in and day out for the wide variety of tasks but even with all these tools at our disposal I still get asked often about simple ways to check the main social metrics for a page.

I’ve broken the need for quick checks of these data down into 3 categories:

  • An instant check of the metrics for the current page.
  • A quick check of a short list of URLs which you can do via n easy accessible tool.
  • Check a longer list of URLs which requires more robustness.

Continuing my recent trend of throwing together tools for the SEO community to use I’ve put together 3 tools to help out in these instances.

Continue reading →
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A Web Marketer’s Guide to Reddit

Posted by Jacob Klein on December 15, 2011 in the Link Building, Social Media category

Disclaimer: Reddit’s relationship with the SEO/web-marketing community could best be described as ‘irreconcilable.’  Many Redditors take offense at the idea of agencies pumping garbage into their favorite subreddits and resent the fact that some have even stooped to buying Reddit more >

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Seven things to do at the weekend, to help your SEO

Posted by Rob Ousbey on November 29, 2011 in the SEO, Social Media, Video category

For many people we’re now into the holiday season. As well as lots of turkey, this probably means time away from work and at least a couple of long weekends. For people who do SEO in-house at a company, or more >

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How to Create an Awesome Google+ Brand Page

Posted by Julianne Staino on November 17, 2011 in the Google+, Social Media category

It was a summer night, the Distilled NYC crew had just finished up a round of ping-pong and we were sitting down to dinner at a local Thai restaurant when John exclaimed , “Guys, I just got a Google+ invite! more >

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The Power of Slideshare for Inbound Marketing

Posted by Tom Critchlow on October 18, 2011 in the SEO, Social Media category

As online marketers we’re always looking for that secret something that’s going to give us the edge over competitors. Recently I had a breakthrough moment inspired by Rand. I watched his recent presentation on “presentation tips” over on slideshare and more >

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Outreach in Difficult Niches

Posted by Phil Nottingham on September 15, 2011 in the Link Building, SEO category

Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that more >

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Finding Outreach Targets With Competitive Research

Posted by Geoff Kenyon on September 1, 2011 in the Link Building category

When you are launching link bait and doing manual outreach for it, you should search for similar content and find who has linked to that content before. This will leave you with a list of people who are interested in more >

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Mastering Linkbait in Two Weeks: An Intern’s Story

Posted by Ed Fry on September 1, 2011 in the Distilled, Link Building, SEO category

My name is Ed Fry and I’ve been undertaking an internship here at Distilled researching and writing up a guide on linkbait. I pitched the idea to Will and Duncan back in June, keen to come back to the London office more >

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