Happy New Year! This time of year is always fun. Gyms are packed with people fulfilling their new resolutions and the internet is flooded with people making predictions of what the new year will hold. There’s a renewed sense of Continue reading »
I’ve been fortunate enough to run SEO projects from small startups all the way to Fortune 500 companies and I can tell you from experience it is never easy to begin doing SEO as a business. The reality is that Continue reading »
When I first started at Distilled in June 2011, I was intrigued to learn from the Sales team on what worked, what was effective, and how to apply it to my consulting in order to boost client relationships, maintain momentum Continue reading »
TL;DR: If you want to build your business online for the long term and really win, hire a community manager. A person who is in charge of knowing, understanding, and keeping up with your community. They will be the main Continue reading »
As Google have refined their algorithms to encompass a broader set of authority and user experience signals beyond just links, crawlability and relevance and have found methods to destroy the effectiveness of scalable manipulation, forward-thinking SEOs have evolved their skill Continue reading »
If done correctly, you can put your business at the top of Google without building a single link. Using Google plus, you can create filter bubbles to ensure that your content not only gets to your customers but it’s more likely Continue reading »
When I first started with Distilled a year ago I was a bright eyed and bushy tailed link builder. I thought I could score a win on ANY site I wanted. Mashable? Sure. New York Times? Why not. I’ll be Continue reading »
It frequently seems like every new client wants a list of quick wins at the start of the project but they have already done most of the quick wins. They have content, they have page titles that don’t make me Continue reading »
The internet is teaming with gorgeous webpages. These days it’s relatively easy to set up a website as many providers automate the entire process with bundled domain registration, hosting and one-click content management system (CMS) installation. Along with the crumbling Continue reading »
Search engine optimization isn’t a priority for most nonprofit universities, but it will be soon. Demand for education is rising while public funding is decreasing, and online courses are significantly cheaper than courses taught on campus. As students start to Continue reading »
