Category Archive: SEO

Why You Should Map Out Your Site’s Information Architecture

By Stephanie Chang. Published March 19, 2013 in the SEO category

Over the past year, I’ve realized the value of investing a significant amount of time at the beginning of a project to thoroughly understand a client’s site and business. An example of this type of investment is that I’ve started Continue reading »

Mobile sites and search DistilledLive video discussion

By cheri-percy. Published March 18, 2013 in the Distilled, Mobile, SEO, Web Design category

In the last DistilledLive video, we talked through the current hot topic of late, content marketing, with the people who know it best; the Outreach team in Seattle. You can also, check out Adria Saracino’s Hangout on the very same subject if you Continue reading »

Balancing Short-term Authority Gains with a Long-term Content Vision

By Mike Tekula. Published March 12, 2013 in the Content, Link Building category

On-site/technical SEO still matters. For brands that already enjoy a healthy amount of inbound links, there is usually a good deal of unrealized value in: Solving crawl problems Optimizing site architecture and internal links Managing redirects/canonical tags to consolidate/reclaim existing Continue reading »

Guide to Site Navigation for SEO

By Kristina Kledzik. Published February 19, 2013 in the SEO, Web Design category

When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have Continue reading »

DistilledLive London | A few thoughts on hreflang

By cheri-percy. Published February 18, 2013 in the Distilled, SEO, Video category

The Seattle office took the reins in the last DistilledLive video as Mike Pantoliano and Geoff Kenyon talked you through where to focus your e-commerce efforts in the coming months, as well as sending kudos to those brands already doing it well. Continue reading »

Building Relationships

By Geoff Kenyon. Published February 7, 2013 in the SEO category

This isn’t a tactic heavy post. Instead, I want to focus on something more foundational. Effectiveness. Being an effective SEO consultant is about more than knowing SEO and doing the work, it’s about getting things done. Paddy wrote about this Continue reading »

How to Check if your Hard Earned Links are Still Live

By Craig Bradford. Published February 5, 2013 in the Link Building category

Today I’ll show you 4 ways you can bulk check if a set of backlinks are still linking to your website; in addition to that, you’ll learn if they use the rel=”nofollow” tag and how to be updated automatically should either Continue reading »

Change Tracking: Monitor Competitors’ Websites for SEO

By Tom Anthony. Published January 22, 2013 in the SEO category

It is relatively standard practice nowadays to do keyword rank checking with tools such as SEOmoz, Authority Labs or Conductor. It just makes sense to us as SEOs to keep an eye on them, whether you are of the school Continue reading »

DistilledLive | Where is Link Building going in 2013?

By cheri-percy. Published January 21, 2013 in the Distilled, Link Building, Marketing category

Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you Continue reading »

Using Personal Experience To Qualify Your Outreach

By Luke Clum. Published January 8, 2013 in the Link Building, Outreach, Uncategorized category

So, you’ve spent hours slogging through the net for a beautiful list of prospects. You’ve created a great piece of content and have crafted (what you believe is) the perfect pitch that will propel you to supreme internet fame… only Continue reading »