Category Archive: Link Building

Trusting Your Brand in the Hands of a Marketer

By Rob Toledo. Published October 23, 2012 in the Link Building, Outreach, SEO category

 Before I start bashing non-disclosure agreements, I want to caveat my argument by saying that I completely understand their importance in most instances. If you’re a brand about to launch a major product or feature, you want to be able Continue reading »

Getting Buy In For Link Building

By Geoff Kenyon. Published July 31, 2012 in the Link Building category

If you’re working in-house, it can be difficult to convince managers that you should be spending your time doing link building. There are many possible reasons for this, a number of which are misconceptions. Some of the more common reasons Continue reading »

Hiring Help: Characteristics of a Winning Link Builder

By Adria Saracino. Published July 17, 2012 in the Link Building category

Not everyone can be a great link builder. Sure, you can teach people the steps to take, but you can’t teach them how to have swagger. There are innate characteristics that are extremely difficult to teach – I mean, how Continue reading »

Wanna Do My Job For Me? I’ll Return The Favor

By Rob Toledo. Published May 29, 2012 in the Link Building, Uncategorized category

Being relatively new to the SEO community, I was shocked to see how helpful even the largest competitors in the industry are with one another. Whether it be sharing a helpful tool, recommending new techniques or discussing strategy, the conversation Continue reading »

What Bloggers Are Saying About Your PR Pitch

By Rob Toledo. Published April 12, 2012 in the Interviews, Link Building category

Every PR person hopes for the day when they get the glorious email saying “yes, I’m going to write about your client.” But as any blogger can tell you, most pitches aren’t even opened, let alone read. In an effort Continue reading »

Link Building Tip: Make More Fools Days

By Kate Morris. Published April 3, 2012 in the Link Building category

TL;DR: Pick a few months and spend at least as much time as companies like Clorox and Google spent on April Fools Day 2012 to create ideas to get your customer’s attention. Funny or not, act on those ideas and Continue reading »

How to Turn Your PR Team Into SEOs

By Stephanie Chang. Published March 13, 2012 in the Link Building, Marketing, SEO category

Introduction At Distilled, we often choose to work directly with our client’s PR team. Why? Because we gain valuable insights into a company’s existing marketing strategy from their PRs. After all, PRs have first-hand knowledge on which campaigns have been Continue reading »

Case Study: A Mysterious Google Search For Fave

By Dan Shure Guest Blogger. Published February 1, 2012 in the Facebook, Link Building, SEO, Social Media category

Hey! I’m Dan… You may recognize me from Twitter or other SEO communities around the web like SEOmoz. If not, nice to meet you! I run Evolving SEO in Massachusetts. Just like to thank Tom Critchlow for offering me the Continue reading »

Using Blogrolls to Expand your Link Prospecting Lists

By paul-may. Published January 25, 2012 in the Link Building, SEO category

Note from John at Distilled – This is a guest post from Paul May at Buzzstream. Paul is a friend of Distilled’s and we love their product, so you will see Paul guest posting here on the blog on a Continue reading »

Timely Content in a World of Google Freshness

By Jacob Klein. Published January 24, 2012 in the Link Building category

One of the most common recommendations a web consultant will make to a client is for a site to maintain a blog for generation of quality, on topic, keyword rich content.  Anyone reading this article has most likely written more than their Continue reading »