Category Archive: Reputation

I just read Kelvin’s post on Marketing Pilgrim about Gordon Brown’s reputation management. Worth a read. We have toyed with doing a reputation wars between two politicians, but we need to improve our tools a little bit first. At the Continue reading »

…but no more than mail order companies… The Telegraph reports that the OFT (Office of Fair Trading) says most online businesses don’t know the law as it relates to consumers (for example, did you know that in the UK, consumers Continue reading »

We came across an article in the Wall Street Journal via Reputation Advisor. It’s a shame the journalist didn’t speak to some of the more responsible elements of the reputation management industry while writing the article. It comes across as Continue reading »

We’ve just come across an article from Joost about making your reputation management look natural. It’s a good point and one that we thought was worth summarising here: The essential point is that someone doing a search for a company Continue reading »

I did a search for ‘mars bar’ while doing some research for a reporter the other day and I noticed that the second result at Google is wikipedia, with a 2nd, indented result about deep fried mars bars (also at Continue reading »

Have you ever made a mistake that cost your company $30,000? I suspect for most of us the answer is no, or at least we think the answer is no. What if the mistake was something that you didn’t even Continue reading »

The majority of UK PR companies are failing to identify potential negative blog posts, and aren’t able to protect their online reputation and brand. A study carried out by Distilled – the creators of Reputation Monitor, a media monitoring tool, Continue reading »