Category Archive: Reputation

Exposed: guess who has been polishing their Wikipedia entries?

Whilst browsing the web (read procrastinating) I came across this story about a new website designed to tie Wikipedia edits back to the company that made them. The website created was created by Virgil Griffith who says he created WikiScanner Continue reading »

The effect of news on stock prices: AAPL

For public companies, the stock price is one facet of their reputation that is very easily tracked. Following on from a number of conversations I’ve had recently, I have become more and more interested in the effect off news (and Continue reading »

How to use analytics software for reputation monitoring

We’ve been writing quite a lot about other topics recently and I thought it was time for a return to our core topic of reputation monitoring and management. Much of reputation management is (or should be) a pre-emptive process – Continue reading »

SEOmoz talk about online reputation monitoring and management

A couple of quick links for a Saturday morning – both to SEOmoz who have been writing and talking about online reputation monitoring and management: Whiteboard Friday video all about how to stay on top of your reputation online and Continue reading »

3 Reasons why Reputation Monitoring is like Insurance

Daniel over at Reputation Advisor slightly beat me to the punch earlier this week with his excellent article about why you should keep a reputation manager on a retainer. In the article he compares Reputation Monitoring with Insurance. I have Continue reading »

Facebook – Who’s doing your SEO?

Ok, so although I came a little late to the whole Facebook phenomenon I have recently been dragged into the whole thing lovingly embraced the concept. I was browsing through the various settings however and I noticed that there is Continue reading »

Some reputations are worth billions of dollars

Business Week reports on an in-depth study into the effects on company share prices of their reputation. The headlines are quite impressive; Coca-Cola would be worth an extra $4 billion if their reputation was as good as Pepsi’s. Walmart’s share Continue reading »

London-based reputation management: last.fm’s not silent

Our compatriots, relatively near-neighbours and genius online music people, last.fm have been generating a bit of online controversy over the last few days by not taking part in the savenetradio day of silence which is designed to highlight the dangers Continue reading »

Your company reputation is on the line every time you blog

Matt Cutts has written an interesting post on the Google Sicko controversy where he has some great advice on company blogging with respect to your own and your company’s reputation. First, some background. A googler wrote a piece on the Continue reading »

Paris Lohan in drunken cellulite shocker

Something a bit light-hearted for a Friday evening. A little while back, Rand at SEOmoz wrote about the headline-writing lessons to be learnt from reading trashy magazines (I think, though I can’t seem to find the post now). We’re talking Continue reading »