Category Archive: Reputation

Those of you who have been paying attention might remember a guest post last year from Crispian Cuss of Pittacus – a company specialising in advising companies about threats to their reputations. In their words: Pittacus has a simple proposition: Continue reading »

These days you can bet your bottom dollar that most business transactions are preceeded by some sort of a search on one of the major search engines for your company name. If those results don’t show your company in a Continue reading »

I’m not really sure if this is news or not but I certainly haven’t seen anyone mention this before (which may be because they’ve been around for ever!) but I recently stumbled across (not stumbled upon – that would be Continue reading »

It’s not often that I get to talk about poker on this blog, but a unique opportunity has arisen! Absolute poker have a reputation management crisis. Check out the following screenshot: From a search for absolutepoker. Notice the PPC ad?! Continue reading »

Yet another gem out of the Microsoft seminar – I think the example is probably relatively widely-known, but I hadn’t come across it before because it is US-centric. Chevy recently solicited their customers to submit ideas for a new advert Continue reading »

So, I said before that I wasn’t going to make a habit of link posts. Well, that was before we got burgled and I ran out of time to write a proper post. So, with no lolcats in sight: Jennifer Continue reading »

Everyclick.com have just been named “Best search & find” website of the year for 2008. For all 200,000 UK charities Everyclick represents an easy way to generate additional income, increase supporter engagement and access innovative online fundraising facilities without any Continue reading »

I wrote yesterday about problems I was having with Google website optimizer. Within hours, I had received a personal email from the product manager for website optimizer at Google asking if I was still having problems and if I could Continue reading »

I found a very entertaining story while catching up with my reading on searchengineland. While estimating the impact on Google’s revenues from introducing overlay advertising on Youtube videos, Mary Meeker, superstar analyst at Morgan Stanley, made a mistake in failing Continue reading »