Category Archive: Reputation

Black hat politics: online dirty tricks

By Will Critchlow. Published April 24, 2012 in the Reputation category

I’m fascinated by politics. As a marketer, I’m regularly intrigued by the sophistication of many political campaigns and simultaneously amazed at the crudeness of others. The more I see online marketing grow, the more scared I am of the potential Continue reading »

Can Competitors Hurt Your Rankings With Bad Links?

By David Sottimano. Published March 2, 2011 in the Reputation category

Can inbound links get my site penalized? This is a typical question found across SEO forums and I always find mixed results. Some say that “bad” links won’t hurt your site, that links can only be positive or neutral. Others Continue reading »

Never Forgotten (Online)

By Caitlin. Published November 5, 2010 in the Reputation category

So last night I made my BBC Newsnight debut discussing Reputation Management and the impact of the new European Union strategy for dealing with personal data online. See it here on the BBC iplayer   In addition to getting a Continue reading »

Ten Minute Guide: How-To Become a Wikipedia Pro

By Rob Ousbey. Published April 6, 2009 in the Reputation, SEO category

There’s enough that Internet Marketers should know about Wikipedia for me to write a book about using it, and lots that can only be learnt by exploring and interacting with the site. Of course – you don’t have time to Continue reading »

My Reputation Management Presentation from Think Visbibility

By Tom Critchlow. Published March 9, 2009 in the Distilled, Reputation category

Over the weekend I spoke at Think Visibility, a good fun one day conference in Leeds. You can read my review over on SEOmoz. Below is my presentation for anyone who missed it. Reputation Management – Tom Critchlow’s Talk from Continue reading »

Social Media Impersonation

By Will Critchlow. Published January 22, 2009 in the Reputation category

I have recently seen a number of well-known people on twitter being impersonated by people who set up cheeky accounts with: the same profile picture the same full name the same username ending with an underscore (username_) When you get Continue reading »

Practical Tips for Online Reputation Management: #1 – Hide your referer keywords

By Rob Ousbey. Published January 6, 2009 in the Distilled, Reputation, Reputation Monitor category

You can configure Firefox to hide your referer string (aka: referrer string), which – amongst other benefits – helps to mask any suggestive Google searches you may have done to probe a site.

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Searching for your next customer? They’re on Twitter.

By Rob Ousbey. Published July 22, 2008 in the Reputation category

This post is about Twitter, so for the benefit of those are not yet addicted – here’s a brief overview of the service. Although Twitter has been around for years, and has been growing steadily over that time, one feature Continue reading »

Lies on the Dabs customer service website?

By Duncan Morris. Published July 9, 2008 in the Reputation category

I don’t normally get annoyed enough that I actually feel compelled into putting pen to paper, or fingers to keys to write about my experience, however Dabs have annoyed me so much over the last week that I simply have Continue reading »

Distilled’s Political Week

By Rob Ousbey. Published June 26, 2008 in the Reputation category

For people working in the Online Reputation Management industry, this month has been quite politically focussed – and the same is true for the ORM team here at Distilled, having just launched Online Reputation Management for Politicians. In America, with Continue reading »