Category Archive: PPC
I’ve just reserved a place to go along to the Microsoft-organised afternoon for people advertising travel products and services on Microsoft AdCenter on Tuesday. Are any of our readers going? One of the reasons I’m interested in going is that Continue reading »
You know that classic ThinkGeek t-shirt ‘Go away or I will replace you with a very small shell script’? Well I think replacing grunt work with work done by a computer is a fantastic thing. Converting a spreadsheet from the Continue reading »
[Update: the product manager at Google contacted me and the problem does appear to be fixed (whether as a result of that or not, I don't know). The system also seems to be working pretty well....!] I am trying to Continue reading »
I have written before about how I think Google ought to include real search queries in the paid search monitoring. Today, while looking at some reports for a client with Tom, I realised that there is an even bigger reason Continue reading »
Following on from the comedy of Youtube advertising revenues, I thought I’d share a story about advertising pricing on a smaller scale. We have considered advertising Reputation Monitor, our online media monitoring tool in PR Week seeing as it can Continue reading »
Yesterday I hit what appears to me to be a completely pointless and arbitrary limit on Google Analytics. Whenever we create a website on behalf of a client I also create them a google analytics account (under my account). This Continue reading »
In this week’s Sunday Times Prufrock column, Louise Armitstead writes about the Baroness Kingsmill story I commented on, saying that the peer is not going soft on Google (all following on from an article in the FT). Louise has discovered Continue reading »
Google AdWords have released a new report for monitoring the search queries that trigger clicks on your adverts (I found this via SEOmoz). I have just been playing around with this report on a couple of our client accounts and Continue reading »
DaveN points to an upcoming release of an AdCenter accreditation system similar to getting ‘Google Qualified’ status. I like a lot of what AdCenter is doing at the moment and the name of the program (adexcellence) gives me hope that Continue reading »
I’ve been doing some quite fun stuff involving advanced maths over the last couple of days. It’s good to do hard theoretical stuff from time to time. Because it’s been a while, I had to revise my stats quite a Continue reading »
