Category Archive: PPC
So we are now into our first week of the new regime. Google is now allowing UK advertisers to bid on trademark-protected keywords. Although there might be a few teething troubles, it is definitely up and running. Last week one Continue reading »
I am not an economist, so I don’t know a lot about Giffen goods, but the quick write-up at Datawocky asking whether search marketing is a Giffen good explains the concept of a good where demand increases as prices increases: Continue reading »
Google has a new policy that all AdWords display URLs must match destination URLs. I think they must be confusing ‘domain’ with ‘URL’. The guidelines say: In line with our existing policy, we will continue to require that your ad’s Continue reading »
Tom has written about the treatment of IT / it in the search engines before (it is hard for search engines to distinguish between ‘it’ and ‘IT’ when searchers never capitalise things correctly!). Since one of our clients provides IT Continue reading »
You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run Kenny Rogers Sometimes, when you are running a PPC campaign, you find a keyword, ad group (or even a Continue reading »
I was contacted by Marketing Week for my opinion on the impact of Google announcing that it is to withdraw rebates to agencies (which skew the market in favour of larger advertisers, in my opinion – at least when they Continue reading »
I’d love to claim that they were taking a lead from us and our adCenter to AdWords converter, but, I suspect that Microsoft have had this in the pipeline for some time. On Wednesday, they announced (among a bunch of Continue reading »
Ever since the new version of Google Analytics came out earlier this year which allowed you to do date range comparisons I have been itching for the day when Adwords would include something similar. Compared to Analytics, the Adwords reporting Continue reading »
Our friends at Credit Today asked us to comment for their October edition on the following question: Globally-speaking, sub-prime lenders have been some of the biggest web advertisers until the credit crunch. How is this lost revenue likely to impact Continue reading »
The main point of the Microsoft event I was at yesterday was around improving travel advertising. We started with a bunch of numbers about how things compare from adCenter to the other players in this space: Conversions Across the board, Continue reading »
