Category Archive: PPC
In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a Continue reading »
We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests Continue reading »
I just read a very interesting blog post from the Rimm-Kaufman Group about the changes that Google had made to Broad match keywords and the resulting effects. In the article they point out how the performance of broad match terms Continue reading »
I recently installed the new Adwords Editor 7.0 and thought I’d share my thoughts and first experiences of it with you. Although there is plenty to like about the upgrade, there is also one big problem that you need to Continue reading »
There have been a couple of interesting developments in paid search in the last week. The first was that Google are planning to run their own ads linking to Google search results for a variety of high value keywords such Continue reading »
We have been working recently with some of our long-term clients to expand their online advertising from PPC into PPC + online display. For some reason, it seems to be something that quite a lot of prospects have been more Continue reading »
Google have announced that they are relaxing their ban on gambling advertising in England, Scotland & Wales from tomorrow. Companies that are registered with the Gambling Commision or within the European Economic Area can now advertise to UK users, allowing Continue reading »
First of all, a big thank you to everyone who entered the competition. The response was excellent and you can be sure that your efforts will have been of real benefit in assisting World Vision in their Relief work. After Continue reading »
Sorry for the delay with the competition, we had a few little troubles (all to do with linking to a page that solicits funds and getting tax-exempt status for it) but it’s running now and we have an update on Continue reading »
Distilled team building day (also known as “needs to be PPCeen to be believed” – blame Lucy) is officially underway. We’ve all been in since silly-o-clock (7.30am) and breakfast has been had. If you’re following along at home check out Continue reading »
