Category Archives: PPC

Pay-Per-Click discussions – mainly Google AdWords

Are Yahoo giving away PPC ads for free?

Posted by Richard Cotton on June 9, 2009 in the PPC category

We recently noticed that when searching on Yahoo for Distilled a sponsored advert was appearing. The strange thing about this is that we do not run any PPC adverts on Yahoo. We do run some PPC adverts on Google but more >

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New Adwords Plusbox Feature Being Tested

Posted by Tom Critchlow on May 13, 2009 in the Geo Location, PPC category

In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a more >

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Google moves into Behavioural advertising

Posted by Richard Cotton on March 13, 2009 in the PPC category

We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests more >

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The Problem with Google’s Broad (Advanced) Match Keywords

Posted by Richard Cotton on January 27, 2009 in the PPC, Web Design category

I just read a very interesting blog post from the Rimm-Kaufman Group about the changes that Google had made to Broad match keywords and the resulting effects. In the article they point out how the performance of broad match terms more >

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Google Adwords Editor 7.0 Released (& Bug Found)

Posted by Richard Cotton on December 19, 2008 in the PPC category

I recently installed the new Adwords Editor 7.0 and thought I’d share my thoughts and first experiences of it with you. Although there is plenty to like about the upgrade, there is also one big problem that you need to more >

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Google’s ploy to boost search traffic & Interflora sue M&S for brand bidding

Posted by Richard Cotton on December 5, 2008 in the PPC category

There have been a couple of interesting developments in paid search in the last week. The first was that Google are planning to run their own ads linking to Google search results for a variety of high value keywords such more >

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Combining search and display advertising

Posted by Will Critchlow on December 1, 2008 in the PPC category

We have been working recently with some of our long-term clients to expand their online advertising from PPC into PPC + online display. For some reason, it seems to be something that quite a lot of prospects have been more more >

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Google To Lift Ban on Gambling PPC Advertising in the UK – Tomorrow!

Posted by Tom Critchlow on October 16, 2008 in the PPC category

Google have announced that they are relaxing their ban on gambling advertising in England, Scotland & Wales from tomorrow. Companies that are registered with the Gambling Commision or within the European Economic Area can now advertise to UK users, allowing more >

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World Vision PPC Competition –Result

Posted by Richard Cotton on August 11, 2008 in the Distilled, PPC, Web Design category

First of all, a big thank you to everyone who entered the competition. The response was excellent and you can be sure that your efforts will have been of real benefit in assisting World Vision in their Relief work. After more >

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Myanmar Cyclone PPC Competition update

Posted by Richard Cotton on July 24, 2008 in the PPC category

Sorry for the delay with the competition, we had a few little troubles (all to do with linking to a page that solicits funds and getting tax-exempt status for it) but it’s running now and we have an update on more >

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