Category Archives: PPC
We recently had a spike in traffic for one of our clients that we couldn’t explain. The spike appeared in organic traffic when we excluded their main keyword but we couldn’t find out what the source of this traffic was. more >
Rand recently wrote his 2007 self a letter and asked me and a bunch of other people to do the same. I was struck, reading Rand’s letter, by the degree to which his advice to himself is useful and actionable more >
We recently noticed that when searching on Yahoo for Distilled a sponsored advert was appearing. The strange thing about this is that we do not run any PPC adverts on Yahoo. We do run some PPC adverts on Google but more >
In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a more >
We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests more >
I just read a very interesting blog post from the Rimm-Kaufman Group about the changes that Google had made to Broad match keywords and the resulting effects. In the article they point out how the performance of broad match terms more >
I recently installed the new Adwords Editor 7.0 and thought I’d share my thoughts and first experiences of it with you. Although there is plenty to like about the upgrade, there is also one big problem that you need to more >
There have been a couple of interesting developments in paid search in the last week. The first was that Google are planning to run their own ads linking to Google search results for a variety of high value keywords such more >
We have been working recently with some of our long-term clients to expand their online advertising from PPC into PPC + online display. For some reason, it seems to be something that quite a lot of prospects have been more more >
Google have announced that they are relaxing their ban on gambling advertising in England, Scotland & Wales from tomorrow. Companies that are registered with the Gambling Commision or within the European Economic Area can now advertise to UK users, allowing more >
Become a fan of Distilled
Follow @Distilled
distilled: New Blog Post: 8 PPC Spring Cleaning Necessities http://t.co/vZiYLfpX