Category Archives: PPC

Pay-Per-Click discussions – mainly Google AdWords

3 Adwords Metrics That Make All the Difference [Guest Post]

Posted by John Doherty on November 10, 2011 in the PPC category

From John: Today’s guest post comes from Megan Marrs, a blogger and marketing associate at Wordstream. We don’t often talk about PPC here on the Distilled site, but we think it is important to explore all areas of inbound/online marketing. more >

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It’s 9 o’ clock. Do you know where your ads are?

Posted by Jasmine Aye on August 4, 2011 in the PPC category

Google keeps quite a bit of information under wraps. We advertisers play Google’s game in hopes of obtaining the ultimate payoff: The Conversion. We cleverly sculpt ads to end with punctuation in the first description line so IF our ad more >

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Google Bounce Rates: The Untold Story

Posted by Kate Morris on March 3, 2011 in the PPC, SEO category

Background for the post: I recently took (and passed, yay!) the Google Analytics certification exam. Like a good SEO, I read and watched all of the training material. Part way through, they discuss bounce rates. It occurred to me that many people more >

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Tuning Google Analytics for Dense Pages

Posted by Benjamin Estes on February 17, 2011 in the PPC, SEO, Web Design category

It has become increasingly common for websites to put all information for a product on a single page and deliver that information to the user in manageable chunks through JavaScript  or CSS or some other web-devilry.  This presents an Analytics more >

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Transitioning Your Yahoo! Search Marketing Account to MSN AdCenter

Posted by Mike Pantoliano on September 30, 2010 in the PPC category

It’s funny, I’ve always considered the Yahoo! Search Marketing and MSN’s AdCenter PPC networks a royal pain. Even with Google’s AdWords controlling roughly 80% of the paid clicks coming into my clients’ sites, I still managed to spend probably less more >

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The Wonderful World of Wonder Wheel

Posted by Kate Morris on August 12, 2010 in the PPC, SEO category

I’ve said it before and I’ll say it again, PPC and SEO need to get along. Why? There are such awesome tools on each side that can benefit the other. Not to mention the wealth of information from one that more >

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Killer PPC Account Reviews

Posted by Kate Morris on May 27, 2010 in the PPC category

The Distilled Crew in London was busy last week at conferences, A4uexpo and SMX Advanced London to be exact. But the US team was doing the same. I presented at Search Exchange in Charlotte, NC last week. I promised the more >

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Measuring the effectiveness of branding

Posted by Richard Cotton on October 7, 2009 in the PPC category

Google have produced a new metric for judging the effectiveness of content network campaigns – the ‘view-through conversion’. I think that this is an excellent addition to the marketer’s toolkit but it comes with a word or two of warning. more >

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Google Analytics now reports untagged adwords traffic as direct traffic

Posted by Richard Cotton on June 12, 2009 in the PPC category

We recently had a spike in traffic for one of our clients that we couldn’t explain. The spike appeared in organic traffic when we excluded their main keyword but we couldn’t find out what the source of this traffic was. more >

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A letter to my 2007 self: assorted advice

Posted by Will Critchlow on June 10, 2009 in the Distilled, Geo Location, PPC, SEO category

Rand recently wrote his 2007 self a letter and asked me and a bunch of other people to do the same. I was struck, reading Rand’s letter, by the degree to which his advice to himself is useful and actionable more >

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