Category Archive: PPC
Introduction While Distilled’s blog usually focuses on e-commerce, high level SEO and big-budget outreach I thought I’d mix it up this week and throw a little something to the hard-working AdSense publishers out there. The following is a beginner’s guide Continue reading »
The world of Paid Search has been buzzing today with news of ‘Enhanced campaigns’ that Google will be rolling out over the coming weeks and will be taking over from the current campaigns entirely by June. For those who haven’t Continue reading »
Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t Continue reading »
If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our Continue reading »
Even if you don’t know PPC like an expert, you have probably heard of the elusive ‘Quality Score.’ Simply, quality score (QS) is the grade between 1 and 10 that Google gives your keywords; 10 being absolutely perfect. It is Continue reading »
One of my points last month in 8 PPC Spring Cleaning Necessities was to have the right geo-targeting. I pointed out where you can find which cities and states you are appearing in, and I mentioned briefly that you should Continue reading »
SEO and PPC stay pretty separate in the online marketing industry, it seems. I’ve answered a lot of questions about paid search and how it works, but the majority of the industry seems to discount the value paid search can Continue reading »
If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To Continue reading »
Display advertising is getting a makeover! At the end of March Google announced they will soon launch a new Display Network tab to AdWords. They mention briefly how far display advertising has come, and now they are making it even Continue reading »
From John: Today’s guest post comes from Megan Marrs, a blogger and marketing associate at Wordstream. We don’t often talk about PPC here on the Distilled site, but we think it is important to explore all areas of inbound/online marketing. Continue reading »
