Category Archives: PPC
If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To more >
Display advertising is getting a makeover! At the end of March Google announced they will soon launch a new Display Network tab to AdWords. They mention briefly how far display advertising has come, and now they are making it even more >
From John: Today’s guest post comes from Megan Marrs, a blogger and marketing associate at Wordstream. We don’t often talk about PPC here on the Distilled site, but we think it is important to explore all areas of inbound/online marketing. more >
Google keeps quite a bit of information under wraps. We advertisers play Google’s game in hopes of obtaining the ultimate payoff: The Conversion. We cleverly sculpt ads to end with punctuation in the first description line so IF our ad more >
Background for the post: I recently took (and passed, yay!) the Google Analytics certification exam. Like a good SEO, I read and watched all of the training material. Part way through, they discuss bounce rates. It occurred to me that many people more >
It has become increasingly common for websites to put all information for a product on a single page and deliver that information to the user in manageable chunks through JavaScript or CSS or some other web-devilry. This presents an Analytics more >
It’s funny, I’ve always considered the Yahoo! Search Marketing and MSN’s AdCenter PPC networks a royal pain. Even with Google’s AdWords controlling roughly 80% of the paid clicks coming into my clients’ sites, I still managed to spend probably less more >
I’ve said it before and I’ll say it again, PPC and SEO need to get along. Why? There are such awesome tools on each side that can benefit the other. Not to mention the wealth of information from one that more >
The Distilled Crew in London was busy last week at conferences, A4uexpo and SMX Advanced London to be exact. But the US team was doing the same. I presented at Search Exchange in Charlotte, NC last week. I promised the more >
Google have produced a new metric for judging the effectiveness of content network campaigns – the ‘view-through conversion’. I think that this is an excellent addition to the marketer’s toolkit but it comes with a word or two of warning. more >
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distilled: New Blog Post: 8 PPC Spring Cleaning Necessities http://t.co/vZiYLfpX