Category Archive: Miscellaneous

How to get attention online

By Melissa. Published September 14, 2010 in the Miscellaneous category

How would you go about getting attention online? Blog post? Infographic? Video? Think about the site you want to target and plan accordingly. Reddit loves itself, so if you go somewhere, you can pack the little robot and get to Continue reading »

BlueGlassLA Conference Recap

By Kate Morris. Published July 29, 2010 in the Miscellaneous category

Last week I attended BlueGlass LA, a new online marketing conference put on by BlueGlass, the newly formed agency based out of Tampa, FL. Wait, you’re blogging about and linking to your competitors? Yes. We love competition. It drives us Continue reading »

Lessons Learned from Two Weeks at Distilled

By Ed Fry. Published July 28, 2010 in the Distilled, Miscellaneous category

My name’s Ed Fry, I’m 16 years old and I’ve had the opportunity to spend two weeks in the Distilled office in Cannon Street, working with the SEO team. Besides learning more advanced search optimization skills, just commuting across London at rush hour was a mission in itself. I ended up hopelessly off-course on my first day.

Anyways, this post is a lil’ documentary of what I did and learnt.

Continue reading →

Distilled Summer Hours

By Caitlin. Published July 9, 2010 in the Distilled, Miscellaneous category

In our effort to continue to make Distilled a great and productive place to work, we have decided to trial a summer hours scheme. The summer hours scheme is a form of flexible working time that is currently offered at Continue reading »

6 cool things YOU can do with Google Analytics Custom Variables

By Rob Ousbey. Published June 10, 2010 in the Miscellaneous category

The background: in 2009, Google Analytics added a feature – Multiple Custom Variables – which allows you to store additional data in Google Analytics – specifically name/value pairs at a visitor, visit or pageview level. You can then segment and Continue reading »

Trust Your Customers’ Opinion, Not Ours

By Kate Morris. Published May 21, 2010 in the Miscellaneous, Social Media category

A friend recently asked me about press releases versus a company blog. He was arguing that the company blog is a more trusted source of information about product releases and other company information. Please note that the idea was spurred Continue reading »

How To Track Email Conversions in GA

By Frazer. Published April 22, 2010 in the Miscellaneous category

Tracking Goals in Google Analytics is vital to tracking conversions and having a grasp on your performance over time. However, it’s important to remember that Goals can apply to so much more than simply a sale or page view. A client of ours measures Continue reading »

Fables for the Internet Generation: Part Two

By Melissa. Published December 23, 2009 in the Miscellaneous category

If you recall, I posted Fables for the Internet Generation. There I recanted some of the many fables my mentor, aSEOp, told me as he guided me through the often treacherous internet. Today, children, I shall share some more. The Continue reading »

Fables for the internet generation

By Melissa. Published November 2, 2009 in the Miscellaneous category

One day many years ago, I was wandering around alt.forest.urban when I saw a mysterious thread. I followed the thread down a long, winding, very dark path, the recollection of which sends shudders through me. Just when I felt most Continue reading »