In consulting larger companies, I’ve recently learned that it’s many times easier to convince decision makers to act when a competitor is already executing a similar strategy. Suggest the same strategy as an untested initiative and it’s nearly impossible to Continue reading »
It was the one thing standing between me and the ‘Submit!’ button on my Distilled job application: “Anything else we should know about you? (this is your opportunity to impress us)” Well, damn it. I had reached the online equivalent Continue reading »
Happy New Year! This time of year is always fun. Gyms are packed with people fulfilling their new resolutions and the internet is flooded with people making predictions of what the new year will hold. There’s a renewed sense of Continue reading »
The internet is notorious for tracking users, from behaviour to the finer details of who we are. Sometimes, we just don’t want to disclose our identity and protect our privacy. While proxy servers are no secret to most of the Continue reading »
All during the month of November of 2011, many of the Distilled consultants threw away our razors and let our ‘staches grow in the name of men’s health. Some of us were so embarrassed by the end of November that Continue reading »
I’ve been a part of the Distilled NYC team since the beginning. I distinctly remember my first day (just over 14 months ago), showing up to the office, saying hi to Tom Critchlow, configuring my new laptop, and thinking “what’s Continue reading »
Working according to a process means having real freedom to be creative and productive. What an odd statement, that a constraint on our actions would give us flexibility! But think about it—in considering SEO or marketing, do we act with disregard or Continue reading »
It isn’t often that a book compels me to write a review, much less post that review here on the Distilled blog. But while reading Imagine: How Creativity Works by Jonah Lehrer I found myself pausing frequently to properly absorb the cornucopia of ‘ah-ha moments’ Continue reading »
With great power, comes great responsibility. I’m entrusting this tool to you with the understanding that Distilled readers will use it sensibly. When doing outreach and linkbuilding, it’s often more effective to be able to send someone an email directly, rather Continue reading »
As a web marketer you’re probably already familiar with the concept guest blogging. This “content for links” strategy works so well because both parties are receiving something truly valuable. As the writer of the article you receive a link to your domain Continue reading »
