Category Archive: Marketing

DistilledLive | Where is Link Building going in 2013?

By cheri-percy. Published January 21, 2013 in the Distilled, Link Building, Marketing category

Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you Continue reading »

Kill It In Content Creation By Knowing Your Customer Conversion Funnel

By Adria Saracino. Published November 20, 2012 in the Content, Marketing category

All online businesses want links. To get links using content, it seems like an easy equation: epic content = a lot of links. But what exactly does epic content mean? Oftentimes the task of developing epic content is left to Continue reading »

Testing Content Via Different Marketing Channels

By Stephanie Chang. Published October 16, 2012 in the Marketing category

As SEOs, we’re often told the value of having unique, quality content on a site. However, it can be difficult to quantify what that means – is it just ensuring that the content itself isn’t duplicate on your own and Continue reading »

Positive Outing: Interview with Appliances Online

By Caitlin. Published October 2, 2012 in the Interviews, Marketing, SEO category

In August Kate wrote a great review of the fashion site Modcloth. Continuing on our “outing of awesome companies” trend I wanted to draw attention to some of the great things going on at Appliances Online.  Appliances Online does what Continue reading »

Using Honest Social Proof to Go Viral

By Carson Ward. Published September 27, 2012 in the Marketing category

Among my many pet peeves, marketers who make clumsy appeals to science are close to the top. You may, at some point, have read a blog post from a marketer who talks about “social proof” like it’s some kind of Continue reading »

Shut Up and Be Funny!

By Mike Pantoliano. Published September 18, 2012 in the Marketing category

Let’s start things off with a few jokes. Most things that are awful begin with an unidentified wetness. — Scott Simpson (@scottsimpson) September 17, 2010   jesus exiting crypt like kramer entering jerry’s apt — mark leidner (@markleidner) April 8, Continue reading »

Why Content Marketing Pwns Zombies, Bacon & Cats

By Hannah. Published September 11, 2012 in the Marketing, SEO category

As online marketers we know what the internet loves to link to and share. In no particular order it probably looks something like this – zombies, bacon, cats, consipiracy theory, controversy, drama… and erm sex. I spoke recently on this Continue reading »

Announcing The Distilled Guide to Online Video Marketing

By cheri-percy. Published September 7, 2012 in the Distilled, Marketing, Video category

Following on from our recent piece on Video Infographics, we are excited to announce the launch of the Distilled Guide to Online Video Marketing. To support our belief that every business can leverage video – our interactive guide helps take on Continue reading »

Dear CMO. Your Marketing Plan is Broken

By Ed Fry. Published September 5, 2012 in the Distilled, Marketing category

Thanks to @VickeKaravan for help crafting the slidedeck together. We’ve been doing a lot of work recently looking into agile marketing. In the slidedeck above we want to make the case for and show off some worthy examples of how and where Continue reading »

Positive Outing: Review of ModCloth

By Kate Morris. Published August 28, 2012 in the Marketing category

There is a big hooplah in this industry about outing companies for things they are doing wrong. No matter where you are on that spectrum, I ask: Why not stop being negative overall? Stop telling people what they are doing Continue reading »