Category Archive: Distilled

Using Customer Surveys to Define Your Content Marketing Efforts

By Alyssa Ennis. Published April 12, 2013 in the Content, Distilled category

We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Continue reading »

Understanding Real Company, ahem “Stuff”, DistilledLive Seattle video discussion

By cheri-percy. Published April 8, 2013 in the Distilled, Marketing category

In the last DistilledLive video, Will and Bridget gave their thoughts on mobile sites and search. For this week’s edition however, we’re heading back to the Seattle offices to talk through a much discussed turn of phrase within the industry of late. Our Continue reading »

LinkLove London 2013, Bowler hats and Breweries

By cheri-percy. Published March 20, 2013 in the Distilled, Link Building, LinkLove London 2013, Marketing, SEO category

There’s not many search conferences where you will find yourself being greeted by a chipper gent in a bowler hat on entry or that welcomes a spot of Scalectrix at lunch; must be LinkLove! Yet, whilst Will Critchlow went on Continue reading »

Mobile sites and search DistilledLive video discussion

By cheri-percy. Published March 18, 2013 in the Distilled, Mobile, SEO, Web Design category

In the last DistilledLive video, we talked through the current hot topic of late, content marketing, with the people who know it best; the Outreach team in Seattle. You can also, check out Adria Saracino’s Hangout on the very same subject if you Continue reading »

Balancing Short-term Authority Gains with a Long-term Content Vision

By Mike Tekula. Published March 12, 2013 in the Content, Link Building category

On-site/technical SEO still matters. For brands that already enjoy a healthy amount of inbound links, there is usually a good deal of unrealized value in: Solving crawl problems Optimizing site architecture and internal links Managing redirects/canonical tags to consolidate/reclaim existing Continue reading »

A/B testing | Optimizely wins and fails

By cheri-percy. Published March 8, 2013 in the CRO, Distilled, Web Design category

There’s possibly some stigma attached to the idea of Conversion Rate Optimisation. The name alone is a little daunting and then there’s all those other acronyms floating around the search landscape; SEO, RCS, WTF!? It’s hard not to get caught Continue reading »

Think Beyond the Link – The Right Way to Conduct Reviews for Outreach

By James Daugherty. Published March 5, 2013 in the Outreach category

In my first blog post, The Scouting Report for Link Building Rookies, I discussed the ins and outs of blogger niches for outreach noobs. As a rookie outreacher, my natural curiosity was a HUGE asset when prospecting for potential guest Continue reading »

DistilledLive Seattle | Creating a Content Marketing Strategy for Outreach

By cheri-percy. Published March 4, 2013 in the Content, Distilled, Outreach, Video category

We got technical for the last edition of DistilledLive London as Dave Sottimano and Tom Anthony gave their thoughts on hreflang. But with the DistilledLive Seattle Meet Up just around the corner, we thought we’d take a look at current hot topic, Content Marketing with the people Continue reading »

Everything a Marketer Needs to Know Can Be Learned from Journalism

By Adria Saracino. Published February 26, 2013 in the Content, Marketing category

I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew Continue reading »

SearchLove and DistilledLive are heading West!

By Lynsey. Published February 21, 2013 in the Distilled, Events category

I’m excited to share some news with you all… Following a successful 4 years of running conferences in the UK and US, we’re now looking to expand to the West Coast of America. We’ve been having an absolute blast over Continue reading »